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MailChimp Email Deliverability Report for the year 2019

In this email deliverability report for MailChimp (2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 16.609 emails were sent with MailChimp. A total of 11.155 emails were delivered to the recipient's main mailbox. Of all emails sent, 4.991 emails ended up in the spam folder. 463 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 15.75212.137
(77.05 %) 		3.404
(21.61 %) 		211
(1.34 %)
ActiveCampaign 16.46512.644
(76.79 %) 		3.653
(22.19 %) 		168
(1.02 %)
AWeber 16.44912.275
(74.62 %) 		3.964
(24.10 %) 		210
(1.28 %)
Clever Elements 16.08011.532
(71.72 %) 		4.296
(26.72 %) 		252
(1.57 %)
CleverReach 16.11911.281
(69.99 %) 		4.607
(28.58 %) 		231
(1.43 %)
Newsletter2Go 16.33911.310
(69.22 %) 		4.856
(29.72 %) 		173
(1.06 %)
Klick-Tipp 16.18111.192
(69.17 %) 		4.786
(29.58 %) 		203
(1.25 %)
Moosend 16.20211.012
(67.97 %) 		4.875
(30.09 %) 		315
(1.94 %)
MailChimp 16.60911.155
(67.16 %) 		4.991
(30.05 %) 		463
(2.79 %)
SendPulse 15.62110.406
(66.62 %) 		4.999
(32.00 %) 		216
(1.38 %)
HubSpot 16.02510.627
(66.32 %) 		5.117
(31.93 %) 		281
(1.75 %)
CampaignMonitor 16.54710.825
(65.42 %) 		5.447
(32.92 %) 		275
(1.66 %)
Mailify 15.78610.225
(64.77 %) 		5.255
(33.29 %) 		306
(1.94 %)
Mailjet 16.11110.362
(64.32 %) 		5.493
(34.09 %) 		256
(1.59 %)
Rapidmail 15.92810.219
(64.16 %) 		5.495
(34.50 %) 		214
(1.34 %)
ConvertKit 16.28010.387
(63.80 %) 		5.509
(33.84 %) 		384
(2.36 %)
SendInBlue 16.39810.217
(62.31 %) 		5.753
(35.08 %) 		428
(2.61 %)
MailerLite 16.24410.100
(62.18 %) 		5.774
(35.55 %) 		370
(2.28 %)
Constant Contact 16.51510.006
(60.59 %) 		6.030
(36.51 %) 		479
(2.90 %)
Benchmark Email 16.4909.616
(58.31 %) 		6.326
(38.36 %) 		548
(3.32 %)
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MailChimp email deliverability providers comparison 2019
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Email deliverability rates for MailChimp and other providers comparison

67.16 % of 16.609 emails sent with MailChimp ended up in the recipient's main mailbox. 30.05 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.79 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.05 %
(12.137) 		21.61 %
(3.404) 		1.34 %
(211)
ActiveCampaign 76.79 %
(12.644) 		22.19 %
(3.653) 		1.02 %
(168)
AWeber 74.62 %
(12.275) 		24.10 %
(3.964) 		1.28 %
(210)
Clever Elements 71.72 %
(11.532) 		26.72 %
(4.296) 		1.57 %
(252)
CleverReach 69.99 %
(11.281) 		28.58 %
(4.607) 		1.43 %
(231)
Newsletter2Go 69.22 %
(11.310) 		29.72 %
(4.856) 		1.06 %
(173)
Klick-Tipp 69.17 %
(11.192) 		29.58 %
(4.786) 		1.25 %
(203)
Moosend 67.97 %
(11.012) 		30.09 %
(4.875) 		1.94 %
(315)
MailChimp 67.16 %
(11.155) 		30.05 %
(4.991) 		2.79 %
(463)
SendPulse 66.62 %
(10.406) 		32.00 %
(4.999) 		1.38 %
(216)
HubSpot 66.32 %
(10.627) 		31.93 %
(5.117) 		1.75 %
(281)
CampaignMonitor 65.42 %
(10.825) 		32.92 %
(5.447) 		1.66 %
(275)
Mailify 64.77 %
(10.225) 		33.29 %
(5.255) 		1.94 %
(306)
Mailjet 64.32 %
(10.362) 		34.09 %
(5.493) 		1.59 %
(256)
Rapidmail 64.16 %
(10.219) 		34.50 %
(5.495) 		1.34 %
(214)
ConvertKit 63.80 %
(10.387) 		33.84 %
(5.509) 		2.36 %
(384)
SendInBlue 62.31 %
(10.217) 		35.08 %
(5.753) 		2.61 %
(428)
MailerLite 62.18 %
(10.100) 		35.55 %
(5.774) 		2.28 %
(370)
Constant Contact 60.59 %
(10.006) 		36.51 %
(6.030) 		2.90 %
(479)
Benchmark Email 58.31 %
(9.616) 		38.36 %
(6.326) 		3.32 %
(548)
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MailChimp email deliverability rates providers comparison 2019
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Other, Pets, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 1.2499033113572.30 %24.90 %2.80 %
Other 1.2729173193672.09 %25.08 %2.83 %
Pets 1.3119433323671.93 %25.32 %2.75 %
Home & Garden 1.1848483043271.62 %25.68 %2.70 %
Food & Drink 1.4061.0063623871.55 %25.75 %2.70 %
Job & Career 1.3248893983767.15 %30.06 %2.79 %
Entertainment 1.2018053633367.03 %30.22 %2.75 %
Elektronics 1.2578423803566.98 %30.23 %2.78 %
Sport & Fitness 1.2618423843566.77 %30.45 %2.78 %
Cosmetics & Beauty 1.3608964273765.88 %31.40 %2.72 %
Health 1.2557844343762.47 %34.58 %2.95 %
Finance 1.2187444403461.08 %36.12 %2.79 %
Dating 1.3117365373856.14 %40.96 %2.90 %
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MailChimp email deliverability by category 2019
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, AOL Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 1.7191.2304444571.55 %25.83 %2.62 %
AOL Mail 1.7841.2354965369.23 %27.80 %2.97 %
Zoho Mail 1.7261.1934864769.12 %28.16 %2.72 %
Mail.com 1.7111.1714944668.44 %28.87 %2.69 %
Yahoo Mail 1.8291.2435325467.96 %29.09 %2.95 %
ProtonMail 1.4891.0114384067.90 %29.42 %2.69 %
Yandex Mail 1.5441.0394634267.29 %29.99 %2.72 %
GMX Mail 1.6071.0535074765.53 %31.55 %2.92 %
Outlook Mail 1.5179605164163.28 %34.01 %2.70 %
Gmail 1.6831.0206154860.61 %36.54 %2.85 %
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MailChimp email deliverability by email service provider 2019
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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References and Resources

Further resources and references for MailChimp.

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