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MailChimp Email Deliverability Report for the year 2023 (November)

In this email deliverability report for MailChimp (November 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.665 emails were sent with MailChimp. A total of 5.401 emails were delivered to the recipient's main mailbox. Of all emails sent, 996 emails ended up in the spam folder. 268 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.8145.853
(85.90 %) 		763
(11.20 %) 		198
(2.91 %)
ActiveCampaign 6.7175.734
(85.37 %) 		780
(11.61 %) 		203
(3.02 %)
CampaignMonitor 6.8865.878
(85.36 %) 		787
(11.43 %) 		221
(3.21 %)
GetResponse 6.8595.782
(84.30 %) 		843
(12.29 %) 		234
(3.41 %)
Mailjet 6.8635.742
(83.67 %) 		881
(12.84 %) 		240
(3.50 %)
AWeber 6.7685.658
(83.60 %) 		897
(13.25 %) 		213
(3.15 %)
HubSpot 6.6215.519
(83.36 %) 		886
(13.38 %) 		216
(3.26 %)
CleverReach 6.7535.624
(83.28 %) 		888
(13.15 %) 		241
(3.57 %)
Moosend 6.9025.744
(83.22 %) 		910
(13.18 %) 		248
(3.59 %)
Rapidmail 6.8805.630
(81.83 %) 		977
(14.20 %) 		273
(3.97 %)
MailChimp 6.6655.401
(81.04 %) 		996
(14.94 %) 		268
(4.02 %)
Mailify 6.7255.432
(80.77 %) 		971
(14.44 %) 		322
(4.79 %)
ConvertKit 6.7895.465
(80.50 %) 		1.037
(15.27 %) 		287
(4.23 %)
SendInBlue 6.8105.464
(80.23 %) 		1.077
(15.81 %) 		269
(3.95 %)
Benchmark Email 6.8285.463
(80.01 %) 		1.051
(15.39 %) 		314
(4.60 %)
MailerLite 6.8235.428
(79.55 %) 		1.080
(15.83 %) 		315
(4.62 %)
Constant Contact 6.9355.488
(79.13 %) 		1.148
(16.55 %) 		299
(4.31 %)
Clever Elements 6.5675.109
(77.80 %) 		1.159
(17.65 %) 		299
(4.55 %)
SendPulse 6.9615.412
(77.75 %) 		1.203
(17.28 %) 		346
(4.97 %)
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MailChimp email deliverability providers comparison 2023 (November)
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Email deliverability rates for MailChimp and other providers comparison

81.04 % of 6.665 emails sent with MailChimp ended up in the recipient's main mailbox. 14.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.90 %
(5.853) 		11.20 %
(763) 		2.91 %
(198)
ActiveCampaign 85.37 %
(5.734) 		11.61 %
(780) 		3.02 %
(203)
CampaignMonitor 85.36 %
(5.878) 		11.43 %
(787) 		3.21 %
(221)
GetResponse 84.30 %
(5.782) 		12.29 %
(843) 		3.41 %
(234)
Mailjet 83.67 %
(5.742) 		12.84 %
(881) 		3.50 %
(240)
AWeber 83.60 %
(5.658) 		13.25 %
(897) 		3.15 %
(213)
HubSpot 83.36 %
(5.519) 		13.38 %
(886) 		3.26 %
(216)
CleverReach 83.28 %
(5.624) 		13.15 %
(888) 		3.57 %
(241)
Moosend 83.22 %
(5.744) 		13.18 %
(910) 		3.59 %
(248)
Rapidmail 81.83 %
(5.630) 		14.20 %
(977) 		3.97 %
(273)
MailChimp 81.04 %
(5.401) 		14.94 %
(996) 		4.02 %
(268)
Mailify 80.77 %
(5.432) 		14.44 %
(971) 		4.79 %
(322)
ConvertKit 80.50 %
(5.465) 		15.27 %
(1.037) 		4.23 %
(287)
SendInBlue 80.23 %
(5.464) 		15.81 %
(1.077) 		3.95 %
(269)
Benchmark Email 80.01 %
(5.463) 		15.39 %
(1.051) 		4.60 %
(314)
MailerLite 79.55 %
(5.428) 		15.83 %
(1.080) 		4.62 %
(315)
Constant Contact 79.13 %
(5.488) 		16.55 %
(1.148) 		4.31 %
(299)
Clever Elements 77.80 %
(5.109) 		17.65 %
(1.159) 		4.55 %
(299)
SendPulse 77.75 %
(5.412) 		17.28 %
(1.203) 		4.97 %
(346)
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MailChimp email deliverability rates providers comparison 2023 (November)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Elektronics, Home & Garden, Other and Sport & Fitness resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Cosmetics & Beauty and Clothing.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 551466711484.57 %12.89 %2.54 %
Elektronics 507424691483.63 %13.61 %2.76 %
Home & Garden 547457731783.55 %13.35 %3.11 %
Other 533443761483.11 %14.26 %2.63 %
Sport & Fitness 483393761481.37 %15.73 %2.90 %
Pets 524425752481.11 %14.31 %4.58 %
Entertainment 496402732181.05 %14.72 %4.23 %
Health 509412791880.94 %15.52 %3.54 %
Clothing 483390642980.75 %13.25 %6.00 %
Cosmetics & Beauty 467377711980.73 %15.20 %4.07 %
Dating 499389842677.96 %16.83 %5.21 %
Finance 555429953177.30 %17.12 %5.59 %
Job & Career 511394902777.10 %17.61 %5.28 %
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MailChimp email deliverability by category 2023 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Yahoo Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 696577922782.90 %13.22 %3.88 %
GMX Mail 672555932482.59 %13.84 %3.57 %
ProtonMail 636524842882.39 %13.21 %4.40 %
Zoho Mail 622510862681.99 %13.83 %4.18 %
Mail.com 687559992981.37 %14.41 %4.22 %
Yandex Mail 6335111051780.73 %16.59 %2.69 %
Outlook Mail 7025611162579.91 %16.52 %3.56 %
AOL Mail 6885481073379.65 %15.55 %4.80 %
Gmail 6595241102579.51 %16.69 %3.79 %
Yahoo Mail 6705321043479.40 %15.52 %5.07 %
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MailChimp email deliverability by email service provider 2023 (November)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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