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MailChimp Email Deliverability Report for the year 2021 (July)

In this email deliverability report for MailChimp (July 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.833 emails were sent with MailChimp. A total of 5.563 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.005 emails ended up in the spam folder. 265 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7085.730
(85.42 %) 		770
(11.48 %) 		208
(3.10 %)
Klick-Tipp 6.7935.778
(85.06 %) 		783
(11.53 %) 		232
(3.42 %)
ActiveCampaign 6.9165.873
(84.92 %) 		801
(11.58 %) 		242
(3.50 %)
GetResponse 6.8175.779
(84.77 %) 		818
(12.00 %) 		220
(3.23 %)
HubSpot 6.8405.742
(83.95 %) 		876
(12.81 %) 		222
(3.25 %)
CampaignMonitor 6.8715.765
(83.90 %) 		865
(12.59 %) 		241
(3.51 %)
CleverReach 6.6955.590
(83.50 %) 		856
(12.79 %) 		249
(3.72 %)
Rapidmail 6.6825.554
(83.12 %) 		873
(13.06 %) 		255
(3.82 %)
Mailify 6.8675.617
(81.80 %) 		963
(14.02 %) 		287
(4.18 %)
AWeber 6.8025.546
(81.53 %) 		976
(14.35 %) 		280
(4.12 %)
Moosend 6.8485.583
(81.53 %) 		994
(14.52 %) 		271
(3.96 %)
MailChimp 6.8335.563
(81.41 %) 		1.005
(14.71 %) 		265
(3.88 %)
ConvertKit 6.8235.533
(81.09 %) 		999
(14.64 %) 		291
(4.26 %)
Benchmark Email 6.7705.454
(80.56 %) 		1.020
(15.07 %) 		296
(4.37 %)
SendInBlue 6.9695.565
(79.85 %) 		1.112
(15.96 %) 		292
(4.19 %)
Constant Contact 6.7105.328
(79.40 %) 		1.086
(16.18 %) 		296
(4.41 %)
MailerLite 6.9885.522
(79.02 %) 		1.155
(16.53 %) 		311
(4.45 %)
Clever Elements 6.8785.346
(77.73 %) 		1.229
(17.87 %) 		303
(4.41 %)
SendPulse 6.6915.120
(76.52 %) 		1.224
(18.29 %) 		347
(5.19 %)
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MailChimp email deliverability providers comparison 2021 (July)
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Email deliverability rates for MailChimp and other providers comparison

81.41 % of 6.833 emails sent with MailChimp ended up in the recipient's main mailbox. 14.71 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.88 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.42 %
(5.730) 		11.48 %
(770) 		3.10 %
(208)
Klick-Tipp 85.06 %
(5.778) 		11.53 %
(783) 		3.42 %
(232)
ActiveCampaign 84.92 %
(5.873) 		11.58 %
(801) 		3.50 %
(242)
GetResponse 84.77 %
(5.779) 		12.00 %
(818) 		3.23 %
(220)
HubSpot 83.95 %
(5.742) 		12.81 %
(876) 		3.25 %
(222)
CampaignMonitor 83.90 %
(5.765) 		12.59 %
(865) 		3.51 %
(241)
CleverReach 83.50 %
(5.590) 		12.79 %
(856) 		3.72 %
(249)
Rapidmail 83.12 %
(5.554) 		13.06 %
(873) 		3.82 %
(255)
Mailify 81.80 %
(5.617) 		14.02 %
(963) 		4.18 %
(287)
AWeber 81.53 %
(5.546) 		14.35 %
(976) 		4.12 %
(280)
Moosend 81.53 %
(5.583) 		14.52 %
(994) 		3.96 %
(271)
MailChimp 81.41 %
(5.563) 		14.71 %
(1.005) 		3.88 %
(265)
ConvertKit 81.09 %
(5.533) 		14.64 %
(999) 		4.26 %
(291)
Benchmark Email 80.56 %
(5.454) 		15.07 %
(1.020) 		4.37 %
(296)
SendInBlue 79.85 %
(5.565) 		15.96 %
(1.112) 		4.19 %
(292)
Constant Contact 79.40 %
(5.328) 		16.18 %
(1.086) 		4.41 %
(296)
MailerLite 79.02 %
(5.522) 		16.53 %
(1.155) 		4.45 %
(311)
Clever Elements 77.73 %
(5.346) 		17.87 %
(1.229) 		4.41 %
(303)
SendPulse 76.52 %
(5.120) 		18.29 %
(1.224) 		5.19 %
(347)
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MailChimp email deliverability rates providers comparison 2021 (July)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Other, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Entertainment, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 542458681684.50 %12.55 %2.95 %
Food & Drink 533444701983.30 %13.13 %3.56 %
Other 492408701482.93 %14.23 %2.85 %
Clothing 504417672082.74 %13.29 %3.97 %
Pets 533439712382.36 %13.32 %4.32 %
Elektronics 572471762582.34 %13.29 %4.37 %
Cosmetics & Beauty 588479862381.46 %14.63 %3.91 %
Health 545438842380.37 %15.41 %4.22 %
Sport & Fitness 498400791980.32 %15.86 %3.82 %
Job & Career 484388831380.17 %17.15 %2.69 %
Entertainment 496396762479.84 %15.32 %4.84 %
Dating 555439922479.10 %16.58 %4.32 %
Finance 491386832278.62 %16.90 %4.48 %
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MailChimp email deliverability by category 2021 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 670565852084.33 %12.69 %2.99 %
ProtonMail 671561882283.61 %13.11 %3.28 %
GMX Mail 692575932483.09 %13.44 %3.47 %
Zoho Mail 696578942483.05 %13.51 %3.45 %
Mail.com 656537972281.86 %14.79 %3.35 %
Yahoo Mail 650524963080.62 %14.77 %4.62 %
Yandex Mail 6575271082280.21 %16.44 %3.35 %
AOL Mail 7195741143179.83 %15.86 %4.31 %
Outlook Mail 7275741173678.95 %16.09 %4.95 %
Gmail 6955481133478.85 %16.26 %4.89 %
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MailChimp email deliverability by email service provider 2021 (July)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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