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MailChimp Email Deliverability Report for the year 2023 (April)

In this email deliverability report for MailChimp (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.796 emails were sent with MailChimp. A total of 5.400 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.089 emails ended up in the spam folder. 307 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.7185.749
(85.58 %) 		774
(11.52 %) 		195
(2.90 %)
ActiveCampaign 6.7935.808
(85.50 %) 		763
(11.23 %) 		222
(3.27 %)
CleverReach 6.9835.965
(85.42 %) 		798
(11.43 %) 		220
(3.15 %)
GetResponse 6.6965.693
(85.02 %) 		774
(11.56 %) 		229
(3.42 %)
Mailjet 6.9655.869
(84.26 %) 		843
(12.10 %) 		253
(3.63 %)
HubSpot 7.1255.978
(83.90 %) 		899
(12.62 %) 		248
(3.48 %)
CampaignMonitor 6.8595.748
(83.80 %) 		870
(12.68 %) 		241
(3.51 %)
Rapidmail 6.6275.517
(83.25 %) 		851
(12.84 %) 		259
(3.91 %)
Mailify 6.8875.685
(82.55 %) 		935
(13.58 %) 		267
(3.88 %)
Moosend 6.8845.639
(81.91 %) 		968
(14.06 %) 		277
(4.02 %)
AWeber 6.7035.471
(81.62 %) 		978
(14.59 %) 		254
(3.79 %)
Benchmark Email 6.8975.610
(81.34 %) 		1.010
(14.64 %) 		277
(4.02 %)
ConvertKit 6.8615.536
(80.69 %) 		1.026
(14.95 %) 		299
(4.36 %)
SendInBlue 6.7595.401
(79.91 %) 		1.102
(16.30 %) 		256
(3.79 %)
Constant Contact 6.6745.303
(79.46 %) 		1.068
(16.00 %) 		303
(4.54 %)
MailChimp 6.7965.400
(79.46 %) 		1.089
(16.02 %) 		307
(4.52 %)
SendPulse 6.6315.243
(79.07 %) 		1.103
(16.63 %) 		285
(4.30 %)
MailerLite 6.8985.432
(78.75 %) 		1.129
(16.37 %) 		337
(4.89 %)
Clever Elements 6.8225.251
(76.97 %) 		1.221
(17.90 %) 		350
(5.13 %)
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MailChimp email deliverability providers comparison 2023 (April)
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Email deliverability rates for MailChimp and other providers comparison

79.46 % of 6.796 emails sent with MailChimp ended up in the recipient's main mailbox. 16.02 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.52 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.58 %
(5.749) 		11.52 %
(774) 		2.90 %
(195)
ActiveCampaign 85.50 %
(5.808) 		11.23 %
(763) 		3.27 %
(222)
CleverReach 85.42 %
(5.965) 		11.43 %
(798) 		3.15 %
(220)
GetResponse 85.02 %
(5.693) 		11.56 %
(774) 		3.42 %
(229)
Mailjet 84.26 %
(5.869) 		12.10 %
(843) 		3.63 %
(253)
HubSpot 83.90 %
(5.978) 		12.62 %
(899) 		3.48 %
(248)
CampaignMonitor 83.80 %
(5.748) 		12.68 %
(870) 		3.51 %
(241)
Rapidmail 83.25 %
(5.517) 		12.84 %
(851) 		3.91 %
(259)
Mailify 82.55 %
(5.685) 		13.58 %
(935) 		3.88 %
(267)
Moosend 81.91 %
(5.639) 		14.06 %
(968) 		4.02 %
(277)
AWeber 81.62 %
(5.471) 		14.59 %
(978) 		3.79 %
(254)
Benchmark Email 81.34 %
(5.610) 		14.64 %
(1.010) 		4.02 %
(277)
ConvertKit 80.69 %
(5.536) 		14.95 %
(1.026) 		4.36 %
(299)
SendInBlue 79.91 %
(5.401) 		16.30 %
(1.102) 		3.79 %
(256)
Constant Contact 79.46 %
(5.303) 		16.00 %
(1.068) 		4.54 %
(303)
MailChimp 79.46 %
(5.400) 		16.02 %
(1.089) 		4.52 %
(307)
SendPulse 79.07 %
(5.243) 		16.63 %
(1.103) 		4.30 %
(285)
MailerLite 78.75 %
(5.432) 		16.37 %
(1.129) 		4.89 %
(337)
Clever Elements 76.97 %
(5.251) 		17.90 %
(1.221) 		5.13 %
(350)
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MailChimp email deliverability rates providers comparison 2023 (April)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Cosmetics & Beauty and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Job & Career, Finance, Dating and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 544451751882.90 %13.79 %3.31 %
Clothing 512419722181.84 %14.06 %4.10 %
Food & Drink 467381652181.58 %13.92 %4.50 %
Cosmetics & Beauty 562458911381.49 %16.19 %2.31 %
Elektronics 540435842180.56 %15.56 %3.89 %
Other 562452862480.43 %15.30 %4.27 %
Pets 530426802480.38 %15.09 %4.53 %
Entertainment 470373752279.36 %15.96 %4.68 %
Health 524413872478.82 %16.60 %4.58 %
Dating 506388912776.68 %17.98 %5.34 %
Finance 5604281023076.43 %18.21 %5.36 %
Job & Career 517394933076.21 %17.99 %5.80 %
Sport & Fitness 502382883276.10 %17.53 %6.37 %
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MailChimp email deliverability by category 2023 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 6925691041982.23 %15.03 %2.75 %
Custom Mail 671551962482.12 %14.31 %3.58 %
ProtonMail 7305921043481.10 %14.25 %4.66 %
Zoho Mail 650526943080.92 %14.46 %4.62 %
Mail.com 6915511103079.74 %15.92 %4.34 %
Yahoo Mail 6365041062679.25 %16.67 %4.09 %
AOL Mail 6385041062879.00 %16.61 %4.39 %
Gmail 6885321213577.33 %17.59 %5.09 %
Outlook Mail 7045441253577.27 %17.76 %4.97 %
Yandex Mail 6965271234675.72 %17.67 %6.61 %
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MailChimp email deliverability by email service provider 2023 (April)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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