MailChimp Email Deliverability Report for the year 2023 (April)
In this email deliverability report for MailChimp (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for MailChimp and other providers comparison
A total of 6.796 emails were sent with MailChimp. A total of 5.400 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.089 emails ended up in the spam folder. 307 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
Klick-Tipp | 6.718 | 5.749 (85.58 %) | 774 (11.52 %) | 195 (2.90 %) |
ActiveCampaign | 6.793 | 5.808 (85.50 %) | 763 (11.23 %) | 222 (3.27 %) |
CleverReach | 6.983 | 5.965 (85.42 %) | 798 (11.43 %) | 220 (3.15 %) |
GetResponse | 6.696 | 5.693 (85.02 %) | 774 (11.56 %) | 229 (3.42 %) |
Mailjet | 6.965 | 5.869 (84.26 %) | 843 (12.10 %) | 253 (3.63 %) |
HubSpot | 7.125 | 5.978 (83.90 %) | 899 (12.62 %) | 248 (3.48 %) |
CampaignMonitor | 6.859 | 5.748 (83.80 %) | 870 (12.68 %) | 241 (3.51 %) |
Rapidmail | 6.627 | 5.517 (83.25 %) | 851 (12.84 %) | 259 (3.91 %) |
Mailify | 6.887 | 5.685 (82.55 %) | 935 (13.58 %) | 267 (3.88 %) |
Moosend | 6.884 | 5.639 (81.91 %) | 968 (14.06 %) | 277 (4.02 %) |
AWeber | 6.703 | 5.471 (81.62 %) | 978 (14.59 %) | 254 (3.79 %) |
Benchmark Email | 6.897 | 5.610 (81.34 %) | 1.010 (14.64 %) | 277 (4.02 %) |
ConvertKit | 6.861 | 5.536 (80.69 %) | 1.026 (14.95 %) | 299 (4.36 %) |
SendInBlue | 6.759 | 5.401 (79.91 %) | 1.102 (16.30 %) | 256 (3.79 %) |
MailChimp | 6.796 | 5.400 (79.46 %) | 1.089 (16.02 %) | 307 (4.52 %) |
Constant Contact | 6.674 | 5.303 (79.46 %) | 1.068 (16.00 %) | 303 (4.54 %) |
SendPulse | 6.631 | 5.243 (79.07 %) | 1.103 (16.63 %) | 285 (4.30 %) |
MailerLite | 6.898 | 5.432 (78.75 %) | 1.129 (16.37 %) | 337 (4.89 %) |
Clever Elements | 6.822 | 5.251 (76.97 %) | 1.221 (17.90 %) | 350 (5.13 %) |
Email deliverability rates for MailChimp and other providers comparison
79.46 % of 6.796 emails sent with MailChimp ended up in the recipient's main mailbox. 16.02 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.52 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
Klick-Tipp | 85.58 % (5.749) | 11.52 % (774) | 2.90 % (195) |
ActiveCampaign | 85.50 % (5.808) | 11.23 % (763) | 3.27 % (222) |
CleverReach | 85.42 % (5.965) | 11.43 % (798) | 3.15 % (220) |
GetResponse | 85.02 % (5.693) | 11.56 % (774) | 3.42 % (229) |
Mailjet | 84.26 % (5.869) | 12.10 % (843) | 3.63 % (253) |
HubSpot | 83.90 % (5.978) | 12.62 % (899) | 3.48 % (248) |
CampaignMonitor | 83.80 % (5.748) | 12.68 % (870) | 3.51 % (241) |
Rapidmail | 83.25 % (5.517) | 12.84 % (851) | 3.91 % (259) |
Mailify | 82.55 % (5.685) | 13.58 % (935) | 3.88 % (267) |
Moosend | 81.91 % (5.639) | 14.06 % (968) | 4.02 % (277) |
AWeber | 81.62 % (5.471) | 14.59 % (978) | 3.79 % (254) |
Benchmark Email | 81.34 % (5.610) | 14.64 % (1.010) | 4.02 % (277) |
ConvertKit | 80.69 % (5.536) | 14.95 % (1.026) | 4.36 % (299) |
SendInBlue | 79.91 % (5.401) | 16.30 % (1.102) | 3.79 % (256) |
MailChimp | 79.46 % (5.400) | 16.02 % (1.089) | 4.52 % (307) |
Constant Contact | 79.46 % (5.303) | 16.00 % (1.068) | 4.54 % (303) |
SendPulse | 79.07 % (5.243) | 16.63 % (1.103) | 4.30 % (285) |
MailerLite | 78.75 % (5.432) | 16.37 % (1.129) | 4.89 % (337) |
Clever Elements | 76.97 % (5.251) | 17.90 % (1.221) | 5.13 % (350) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Cosmetics & Beauty and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Job & Career, Finance, Dating and Health.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Home & Garden | 544 | 451 | 75 | 18 | 82.90 % | 13.79 % | 3.31 % |
Clothing | 512 | 419 | 72 | 21 | 81.84 % | 14.06 % | 4.10 % |
Food & Drink | 467 | 381 | 65 | 21 | 81.58 % | 13.92 % | 4.50 % |
Cosmetics & Beauty | 562 | 458 | 91 | 13 | 81.49 % | 16.19 % | 2.31 % |
Elektronics | 540 | 435 | 84 | 21 | 80.56 % | 15.56 % | 3.89 % |
Other | 562 | 452 | 86 | 24 | 80.43 % | 15.30 % | 4.27 % |
Pets | 530 | 426 | 80 | 24 | 80.38 % | 15.09 % | 4.53 % |
Entertainment | 470 | 373 | 75 | 22 | 79.36 % | 15.96 % | 4.68 % |
Health | 524 | 413 | 87 | 24 | 78.82 % | 16.60 % | 4.58 % |
Dating | 506 | 388 | 91 | 27 | 76.68 % | 17.98 % | 5.34 % |
Finance | 560 | 428 | 102 | 30 | 76.43 % | 18.21 % | 5.36 % |
Job & Career | 517 | 394 | 93 | 30 | 76.21 % | 17.99 % | 5.80 % |
Sport & Fitness | 502 | 382 | 88 | 32 | 76.10 % | 17.53 % | 6.37 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
GMX Mail | 692 | 569 | 104 | 19 | 82.23 % | 15.03 % | 2.75 % |
Custom Mail | 671 | 551 | 96 | 24 | 82.12 % | 14.31 % | 3.58 % |
ProtonMail | 730 | 592 | 104 | 34 | 81.10 % | 14.25 % | 4.66 % |
Zoho Mail | 650 | 526 | 94 | 30 | 80.92 % | 14.46 % | 4.62 % |
Mail.com | 691 | 551 | 110 | 30 | 79.74 % | 15.92 % | 4.34 % |
Yahoo Mail | 636 | 504 | 106 | 26 | 79.25 % | 16.67 % | 4.09 % |
AOL Mail | 638 | 504 | 106 | 28 | 79.00 % | 16.61 % | 4.39 % |
Gmail | 688 | 532 | 121 | 35 | 77.33 % | 17.59 % | 5.09 % |
Outlook Mail | 704 | 544 | 125 | 35 | 77.27 % | 17.76 % | 4.97 % |
Yandex Mail | 696 | 527 | 123 | 46 | 75.72 % | 17.67 % | 6.61 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
MailChimp badges for website
The following badges for MailChimp can be embedded into a website.
References and Resources
Further resources and references for MailChimp.
No references or resources found.