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MailChimp Email Deliverability Report for the year 2021 (May)

In this email deliverability report for MailChimp (May 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.887 emails were sent with MailChimp. A total of 5.509 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.066 emails ended up in the spam folder. 312 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9816.044
(86.58 %) 		731
(10.47 %) 		206
(2.95 %)
GetResponse 6.7665.839
(86.30 %) 		729
(10.77 %) 		198
(2.93 %)
CampaignMonitor 6.9065.924
(85.78 %) 		776
(11.24 %) 		206
(2.98 %)
CleverReach 6.9955.949
(85.05 %) 		809
(11.57 %) 		237
(3.39 %)
Mailjet 6.8285.764
(84.42 %) 		836
(12.24 %) 		228
(3.34 %)
Klick-Tipp 6.8895.726
(83.12 %) 		899
(13.05 %) 		264
(3.83 %)
Mailify 6.8685.640
(82.12 %) 		968
(14.09 %) 		260
(3.79 %)
HubSpot 6.9845.727
(82.00 %) 		981
(14.05 %) 		276
(3.95 %)
Rapidmail 6.8695.618
(81.79 %) 		985
(14.34 %) 		266
(3.87 %)
Benchmark Email 6.8695.606
(81.61 %) 		996
(14.50 %) 		267
(3.89 %)
AWeber 6.9095.609
(81.18 %) 		1.049
(15.18 %) 		251
(3.63 %)
ConvertKit 6.8975.589
(81.04 %) 		1.024
(14.85 %) 		284
(4.12 %)
Moosend 6.8595.556
(81.00 %) 		999
(14.56 %) 		304
(4.43 %)
SendInBlue 6.8375.502
(80.47 %) 		1.065
(15.58 %) 		270
(3.95 %)
MailChimp 6.8875.509
(79.99 %) 		1.066
(15.48 %) 		312
(4.53 %)
SendPulse 6.9185.454
(78.84 %) 		1.140
(16.48 %) 		324
(4.68 %)
Constant Contact 6.7875.321
(78.40 %) 		1.152
(16.97 %) 		314
(4.63 %)
MailerLite 6.8915.382
(78.10 %) 		1.188
(17.24 %) 		321
(4.66 %)
Clever Elements 6.8285.309
(77.75 %) 		1.189
(17.41 %) 		330
(4.83 %)
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MailChimp email deliverability providers comparison 2021 (May)
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Email deliverability rates for MailChimp and other providers comparison

79.99 % of 6.887 emails sent with MailChimp ended up in the recipient's main mailbox. 15.48 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.53 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.58 %
(6.044) 		10.47 %
(731) 		2.95 %
(206)
GetResponse 86.30 %
(5.839) 		10.77 %
(729) 		2.93 %
(198)
CampaignMonitor 85.78 %
(5.924) 		11.24 %
(776) 		2.98 %
(206)
CleverReach 85.05 %
(5.949) 		11.57 %
(809) 		3.39 %
(237)
Mailjet 84.42 %
(5.764) 		12.24 %
(836) 		3.34 %
(228)
Klick-Tipp 83.12 %
(5.726) 		13.05 %
(899) 		3.83 %
(264)
Mailify 82.12 %
(5.640) 		14.09 %
(968) 		3.79 %
(260)
HubSpot 82.00 %
(5.727) 		14.05 %
(981) 		3.95 %
(276)
Rapidmail 81.79 %
(5.618) 		14.34 %
(985) 		3.87 %
(266)
Benchmark Email 81.61 %
(5.606) 		14.50 %
(996) 		3.89 %
(267)
AWeber 81.18 %
(5.609) 		15.18 %
(1.049) 		3.63 %
(251)
ConvertKit 81.04 %
(5.589) 		14.85 %
(1.024) 		4.12 %
(284)
Moosend 81.00 %
(5.556) 		14.56 %
(999) 		4.43 %
(304)
SendInBlue 80.47 %
(5.502) 		15.58 %
(1.065) 		3.95 %
(270)
MailChimp 79.99 %
(5.509) 		15.48 %
(1.066) 		4.53 %
(312)
SendPulse 78.84 %
(5.454) 		16.48 %
(1.140) 		4.68 %
(324)
Constant Contact 78.40 %
(5.321) 		16.97 %
(1.152) 		4.63 %
(314)
MailerLite 78.10 %
(5.382) 		17.24 %
(1.188) 		4.66 %
(321)
Clever Elements 77.75 %
(5.309) 		17.41 %
(1.189) 		4.83 %
(330)
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MailChimp email deliverability rates providers comparison 2021 (May)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Other, Food & Drink, Clothing, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 590487871682.54 %14.75 %2.71 %
Food & Drink 489403681882.41 %13.91 %3.68 %
Clothing 538441742381.97 %13.75 %4.28 %
Elektronics 516420742281.40 %14.34 %4.26 %
Pets 496403702381.25 %14.11 %4.64 %
Home & Garden 513415692980.90 %13.45 %5.65 %
Sport & Fitness 509408831880.16 %16.31 %3.54 %
Health 562450931980.07 %16.55 %3.38 %
Entertainment 532425812679.89 %15.23 %4.89 %
Cosmetics & Beauty 555441872779.46 %15.68 %4.86 %
Finance 538419932677.88 %17.29 %4.83 %
Dating 504386912776.59 %18.06 %5.36 %
Job & Career 545411963875.41 %17.61 %6.97 %
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MailChimp email deliverability by category 2021 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, AOL Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 699575952982.26 %13.59 %4.15 %
ProtonMail 697573923282.21 %13.20 %4.59 %
GMX Mail 676555962582.10 %14.20 %3.70 %
Zoho Mail 675554982382.07 %14.52 %3.41 %
Mail.com 650518993379.69 %15.23 %5.08 %
Yandex Mail 6825371162978.74 %17.01 %4.25 %
Yahoo Mail 6895401113878.37 %16.11 %5.52 %
Gmail 6975461193278.34 %17.07 %4.59 %
AOL Mail 6915411143678.29 %16.50 %5.21 %
Outlook Mail 7315701263577.98 %17.24 %4.79 %
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MailChimp email deliverability by email service provider 2021 (May)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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