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MailChimp Email Deliverability Report for the year 2023 (June)

In this email deliverability report for MailChimp (June 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.818 emails were sent with MailChimp. A total of 5.555 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.006 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.7405.779
(85.74 %) 		753
(11.17 %) 		208
(3.09 %)
ActiveCampaign 6.7075.740
(85.58 %) 		750
(11.18 %) 		217
(3.24 %)
GetResponse 6.6295.660
(85.38 %) 		769
(11.60 %) 		200
(3.02 %)
Klick-Tipp 6.7445.746
(85.20 %) 		793
(11.76 %) 		205
(3.04 %)
Mailjet 6.8405.800
(84.80 %) 		827
(12.09 %) 		213
(3.11 %)
CampaignMonitor 6.8085.751
(84.47 %) 		846
(12.43 %) 		211
(3.10 %)
HubSpot 7.0365.905
(83.93 %) 		887
(12.61 %) 		244
(3.47 %)
Moosend 6.7445.547
(82.25 %) 		933
(13.83 %) 		264
(3.91 %)
Rapidmail 6.7345.521
(81.99 %) 		940
(13.96 %) 		273
(4.05 %)
ConvertKit 6.7995.549
(81.61 %) 		1.006
(14.80 %) 		244
(3.59 %)
MailChimp 6.8185.555
(81.48 %) 		1.006
(14.76 %) 		257
(3.77 %)
Benchmark Email 6.7285.475
(81.38 %) 		976
(14.51 %) 		277
(4.12 %)
AWeber 6.8565.563
(81.14 %) 		1.039
(15.15 %) 		254
(3.70 %)
Mailify 6.9615.628
(80.85 %) 		1.041
(14.95 %) 		292
(4.19 %)
SendInBlue 6.8965.560
(80.63 %) 		1.042
(15.11 %) 		294
(4.26 %)
Constant Contact 6.8055.372
(78.94 %) 		1.134
(16.66 %) 		299
(4.39 %)
MailerLite 6.7215.244
(78.02 %) 		1.162
(17.29 %) 		315
(4.69 %)
SendPulse 6.8385.320
(77.80 %) 		1.193
(17.45 %) 		325
(4.75 %)
Clever Elements 6.9375.364
(77.32 %) 		1.253
(18.06 %) 		320
(4.61 %)
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MailChimp email deliverability providers comparison 2023 (June)
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Email deliverability rates for MailChimp and other providers comparison

81.48 % of 6.818 emails sent with MailChimp ended up in the recipient's main mailbox. 14.76 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.77 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.74 %
(5.779) 		11.17 %
(753) 		3.09 %
(208)
ActiveCampaign 85.58 %
(5.740) 		11.18 %
(750) 		3.24 %
(217)
GetResponse 85.38 %
(5.660) 		11.60 %
(769) 		3.02 %
(200)
Klick-Tipp 85.20 %
(5.746) 		11.76 %
(793) 		3.04 %
(205)
Mailjet 84.80 %
(5.800) 		12.09 %
(827) 		3.11 %
(213)
CampaignMonitor 84.47 %
(5.751) 		12.43 %
(846) 		3.10 %
(211)
HubSpot 83.93 %
(5.905) 		12.61 %
(887) 		3.47 %
(244)
Moosend 82.25 %
(5.547) 		13.83 %
(933) 		3.91 %
(264)
Rapidmail 81.99 %
(5.521) 		13.96 %
(940) 		4.05 %
(273)
ConvertKit 81.61 %
(5.549) 		14.80 %
(1.006) 		3.59 %
(244)
MailChimp 81.48 %
(5.555) 		14.76 %
(1.006) 		3.77 %
(257)
Benchmark Email 81.38 %
(5.475) 		14.51 %
(976) 		4.12 %
(277)
AWeber 81.14 %
(5.563) 		15.15 %
(1.039) 		3.70 %
(254)
Mailify 80.85 %
(5.628) 		14.95 %
(1.041) 		4.19 %
(292)
SendInBlue 80.63 %
(5.560) 		15.11 %
(1.042) 		4.26 %
(294)
Constant Contact 78.94 %
(5.372) 		16.66 %
(1.134) 		4.39 %
(299)
MailerLite 78.02 %
(5.244) 		17.29 %
(1.162) 		4.69 %
(315)
SendPulse 77.80 %
(5.320) 		17.45 %
(1.193) 		4.75 %
(325)
Clever Elements 77.32 %
(5.364) 		18.06 %
(1.253) 		4.61 %
(320)
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MailChimp email deliverability rates providers comparison 2023 (June)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Finance, Entertainment and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 542457711484.32 %13.10 %2.58 %
Home & Garden 555467711784.14 %12.79 %3.06 %
Clothing 516431681783.53 %13.18 %3.29 %
Pets 475394651682.95 %13.68 %3.37 %
Other 559463791782.83 %14.13 %3.04 %
Elektronics 507419682082.64 %13.41 %3.94 %
Cosmetics & Beauty 527432791681.97 %14.99 %3.04 %
Dating 574464961480.84 %16.72 %2.44 %
Health 531429822080.79 %15.44 %3.77 %
Entertainment 510408782480.00 %15.29 %4.71 %
Finance 479379782279.12 %16.28 %4.59 %
Sport & Fitness 546428873178.39 %15.93 %5.68 %
Job & Career 497384842977.26 %16.90 %5.84 %
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MailChimp email deliverability by category 2023 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 697584862783.79 %12.34 %3.87 %
ProtonMail 692575892883.09 %12.86 %4.05 %
Zoho Mail 715591992582.66 %13.85 %3.50 %
GMX Mail 667551912582.61 %13.64 %3.75 %
Mail.com 671551992182.12 %14.75 %3.13 %
Gmail 6825531121781.09 %16.42 %2.49 %
Yahoo Mail 7045661083080.40 %15.34 %4.26 %
AOL Mail 6565271032680.34 %15.70 %3.96 %
Yandex Mail 6495171052779.66 %16.18 %4.16 %
Outlook Mail 6855401143178.83 %16.64 %4.53 %
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MailChimp email deliverability by email service provider 2023 (June)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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