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MailChimp Email Deliverability Report for the year 2022 (May)

In this email deliverability report for MailChimp (May 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.755 emails were sent with MailChimp. A total of 5.534 emails were delivered to the recipient's main mailbox. Of all emails sent, 966 emails ended up in the spam folder. 255 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8475.961
(87.06 %) 		708
(10.34 %) 		178
(2.60 %)
Klick-Tipp 6.9215.884
(85.02 %) 		811
(11.72 %) 		226
(3.27 %)
Rapidmail 6.8035.763
(84.71 %) 		824
(12.11 %) 		216
(3.18 %)
Mailjet 6.7535.708
(84.53 %) 		826
(12.23 %) 		219
(3.24 %)
CleverReach 6.9045.832
(84.47 %) 		825
(11.95 %) 		247
(3.58 %)
GetResponse 6.9105.836
(84.46 %) 		840
(12.16 %) 		234
(3.39 %)
HubSpot 6.9265.827
(84.13 %) 		852
(12.30 %) 		247
(3.57 %)
CampaignMonitor 6.9175.765
(83.35 %) 		894
(12.92 %) 		258
(3.73 %)
ConvertKit 6.8485.676
(82.89 %) 		919
(13.42 %) 		253
(3.69 %)
AWeber 6.6855.498
(82.24 %) 		922
(13.79 %) 		265
(3.96 %)
Mailify 6.8425.618
(82.11 %) 		957
(13.99 %) 		267
(3.90 %)
MailChimp 6.7555.534
(81.92 %) 		966
(14.30 %) 		255
(3.77 %)
Benchmark Email 6.9635.697
(81.82 %) 		997
(14.32 %) 		269
(3.86 %)
Moosend 6.7085.435
(81.02 %) 		998
(14.88 %) 		275
(4.10 %)
SendInBlue 6.9065.551
(80.38 %) 		1.054
(15.26 %) 		301
(4.36 %)
Constant Contact 7.0875.660
(79.86 %) 		1.111
(15.68 %) 		316
(4.46 %)
MailerLite 6.9975.552
(79.35 %) 		1.142
(16.32 %) 		303
(4.33 %)
Clever Elements 6.6965.180
(77.36 %) 		1.204
(17.98 %) 		312
(4.66 %)
SendPulse 6.8235.235
(76.73 %) 		1.234
(18.09 %) 		354
(5.19 %)
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MailChimp email deliverability providers comparison 2022 (May)
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Email deliverability rates for MailChimp and other providers comparison

81.92 % of 6.755 emails sent with MailChimp ended up in the recipient's main mailbox. 14.30 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.77 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 87.06 %
(5.961) 		10.34 %
(708) 		2.60 %
(178)
Klick-Tipp 85.02 %
(5.884) 		11.72 %
(811) 		3.27 %
(226)
Rapidmail 84.71 %
(5.763) 		12.11 %
(824) 		3.18 %
(216)
Mailjet 84.53 %
(5.708) 		12.23 %
(826) 		3.24 %
(219)
CleverReach 84.47 %
(5.832) 		11.95 %
(825) 		3.58 %
(247)
GetResponse 84.46 %
(5.836) 		12.16 %
(840) 		3.39 %
(234)
HubSpot 84.13 %
(5.827) 		12.30 %
(852) 		3.57 %
(247)
CampaignMonitor 83.35 %
(5.765) 		12.92 %
(894) 		3.73 %
(258)
ConvertKit 82.89 %
(5.676) 		13.42 %
(919) 		3.69 %
(253)
AWeber 82.24 %
(5.498) 		13.79 %
(922) 		3.96 %
(265)
Mailify 82.11 %
(5.618) 		13.99 %
(957) 		3.90 %
(267)
MailChimp 81.92 %
(5.534) 		14.30 %
(966) 		3.77 %
(255)
Benchmark Email 81.82 %
(5.697) 		14.32 %
(997) 		3.86 %
(269)
Moosend 81.02 %
(5.435) 		14.88 %
(998) 		4.10 %
(275)
SendInBlue 80.38 %
(5.551) 		15.26 %
(1.054) 		4.36 %
(301)
Constant Contact 79.86 %
(5.660) 		15.68 %
(1.111) 		4.46 %
(316)
MailerLite 79.35 %
(5.552) 		16.32 %
(1.142) 		4.33 %
(303)
Clever Elements 77.36 %
(5.180) 		17.98 %
(1.204) 		4.66 %
(312)
SendPulse 76.73 %
(5.235) 		18.09 %
(1.234) 		5.19 %
(354)
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MailChimp email deliverability rates providers comparison 2022 (May)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Cosmetics & Beauty and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 550467671684.91 %12.18 %2.91 %
Clothing 492416611584.55 %12.40 %3.05 %
Home & Garden 526442661884.03 %12.55 %3.42 %
Cosmetics & Beauty 539450761383.49 %14.10 %2.41 %
Other 520432691983.08 %13.27 %3.65 %
Elektronics 562466742282.92 %13.17 %3.91 %
Entertainment 504413741781.94 %14.68 %3.37 %
Pets 493403672381.74 %13.59 %4.67 %
Health 499403742280.76 %14.83 %4.41 %
Sport & Fitness 531425842280.04 %15.82 %4.14 %
Dating 490391801979.80 %16.33 %3.88 %
Finance 524415872279.20 %16.60 %4.20 %
Job & Career 525411872778.29 %16.57 %5.14 %
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MailChimp email deliverability by category 2022 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 658563791685.56 %12.01 %2.43 %
ProtonMail 731622901985.09 %12.31 %2.60 %
Zoho Mail 696592901485.06 %12.93 %2.01 %
GMX Mail 654543872483.03 %13.30 %3.67 %
Mail.com 666545922981.83 %13.81 %4.35 %
AOL Mail 7045691062980.82 %15.06 %4.12 %
Yahoo Mail 660533992880.76 %15.00 %4.24 %
Outlook Mail 6715311073379.14 %15.95 %4.92 %
Gmail 6705291122978.96 %16.72 %4.33 %
Yandex Mail 6455071043478.60 %16.12 %5.27 %
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MailChimp email deliverability by email service provider 2022 (May)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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References and Resources

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