MailChimp Email Deliverability Report for the year 2023 (May)
In this email deliverability report for MailChimp (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for MailChimp and other providers comparison
A total of 6.891 emails were sent with MailChimp. A total of 5.627 emails were delivered to the recipient's main mailbox. Of all emails sent, 977 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
GetResponse | 6.833 | 5.863 (85.80 %) | 741 (10.84 %) | 229 (3.35 %) |
CampaignMonitor | 7.007 | 5.928 (84.60 %) | 842 (12.02 %) | 237 (3.38 %) |
HubSpot | 6.828 | 5.764 (84.42 %) | 842 (12.33 %) | 222 (3.25 %) |
ActiveCampaign | 6.855 | 5.774 (84.23 %) | 828 (12.08 %) | 253 (3.69 %) |
Mailjet | 6.813 | 5.718 (83.93 %) | 865 (12.70 %) | 230 (3.38 %) |
CleverReach | 6.704 | 5.620 (83.83 %) | 853 (12.72 %) | 231 (3.45 %) |
Rapidmail | 6.887 | 5.752 (83.52 %) | 905 (13.14 %) | 230 (3.34 %) |
Klick-Tipp | 6.769 | 5.650 (83.47 %) | 856 (12.65 %) | 263 (3.89 %) |
AWeber | 6.855 | 5.625 (82.06 %) | 969 (14.14 %) | 261 (3.81 %) |
SendInBlue | 6.806 | 5.568 (81.81 %) | 974 (14.31 %) | 264 (3.88 %) |
MailChimp | 6.891 | 5.627 (81.66 %) | 977 (14.18 %) | 287 (4.16 %) |
ConvertKit | 7.082 | 5.762 (81.36 %) | 1.023 (14.45 %) | 297 (4.19 %) |
Moosend | 6.797 | 5.512 (81.09 %) | 996 (14.65 %) | 289 (4.25 %) |
Benchmark Email | 6.843 | 5.538 (80.93 %) | 1.024 (14.96 %) | 281 (4.11 %) |
Mailify | 6.681 | 5.403 (80.87 %) | 1.012 (15.15 %) | 266 (3.98 %) |
MailerLite | 6.734 | 5.395 (80.12 %) | 1.047 (15.55 %) | 292 (4.34 %) |
Constant Contact | 6.683 | 5.291 (79.17 %) | 1.116 (16.70 %) | 276 (4.13 %) |
SendPulse | 6.957 | 5.407 (77.72 %) | 1.227 (17.64 %) | 323 (4.64 %) |
Clever Elements | 6.792 | 5.189 (76.40 %) | 1.282 (18.88 %) | 321 (4.73 %) |
Email deliverability rates for MailChimp and other providers comparison
81.66 % of 6.891 emails sent with MailChimp ended up in the recipient's main mailbox. 14.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.16 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
GetResponse | 85.80 % (5.863) | 10.84 % (741) | 3.35 % (229) |
CampaignMonitor | 84.60 % (5.928) | 12.02 % (842) | 3.38 % (237) |
HubSpot | 84.42 % (5.764) | 12.33 % (842) | 3.25 % (222) |
ActiveCampaign | 84.23 % (5.774) | 12.08 % (828) | 3.69 % (253) |
Mailjet | 83.93 % (5.718) | 12.70 % (865) | 3.38 % (230) |
CleverReach | 83.83 % (5.620) | 12.72 % (853) | 3.45 % (231) |
Rapidmail | 83.52 % (5.752) | 13.14 % (905) | 3.34 % (230) |
Klick-Tipp | 83.47 % (5.650) | 12.65 % (856) | 3.89 % (263) |
AWeber | 82.06 % (5.625) | 14.14 % (969) | 3.81 % (261) |
SendInBlue | 81.81 % (5.568) | 14.31 % (974) | 3.88 % (264) |
MailChimp | 81.66 % (5.627) | 14.18 % (977) | 4.16 % (287) |
ConvertKit | 81.36 % (5.762) | 14.45 % (1.023) | 4.19 % (297) |
Moosend | 81.09 % (5.512) | 14.65 % (996) | 4.25 % (289) |
Benchmark Email | 80.93 % (5.538) | 14.96 % (1.024) | 4.11 % (281) |
Mailify | 80.87 % (5.403) | 15.15 % (1.012) | 3.98 % (266) |
MailerLite | 80.12 % (5.395) | 15.55 % (1.047) | 4.34 % (292) |
Constant Contact | 79.17 % (5.291) | 16.70 % (1.116) | 4.13 % (276) |
SendPulse | 77.72 % (5.407) | 17.64 % (1.227) | 4.64 % (323) |
Clever Elements | 76.40 % (5.189) | 18.88 % (1.282) | 4.73 % (321) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Elektronics, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Sport & Fitness and Finance.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Home & Garden | 531 | 452 | 63 | 16 | 85.12 % | 11.86 % | 3.01 % |
Food & Drink | 573 | 482 | 70 | 21 | 84.12 % | 12.22 % | 3.66 % |
Elektronics | 563 | 467 | 76 | 20 | 82.95 % | 13.50 % | 3.55 % |
Clothing | 500 | 414 | 63 | 23 | 82.80 % | 12.60 % | 4.60 % |
Pets | 498 | 411 | 67 | 20 | 82.53 % | 13.45 % | 4.02 % |
Other | 517 | 426 | 68 | 23 | 82.40 % | 13.15 % | 4.45 % |
Cosmetics & Beauty | 529 | 435 | 75 | 19 | 82.23 % | 14.18 % | 3.59 % |
Entertainment | 493 | 401 | 68 | 24 | 81.34 % | 13.79 % | 4.87 % |
Finance | 575 | 464 | 95 | 16 | 80.70 % | 16.52 % | 2.78 % |
Sport & Fitness | 541 | 436 | 84 | 21 | 80.59 % | 15.53 % | 3.88 % |
Health | 528 | 425 | 80 | 23 | 80.49 % | 15.15 % | 4.36 % |
Job & Career | 521 | 413 | 84 | 24 | 79.27 % | 16.12 % | 4.61 % |
Dating | 522 | 401 | 84 | 37 | 76.82 % | 16.09 % | 7.09 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, AOL Mail and Mail.com.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
ProtonMail | 654 | 552 | 80 | 22 | 84.40 % | 12.23 % | 3.36 % |
Zoho Mail | 658 | 552 | 85 | 21 | 83.89 % | 12.92 % | 3.19 % |
Custom Mail | 702 | 584 | 89 | 29 | 83.19 % | 12.68 % | 4.13 % |
GMX Mail | 718 | 592 | 92 | 34 | 82.45 % | 12.81 % | 4.74 % |
Yahoo Mail | 700 | 571 | 102 | 27 | 81.57 % | 14.57 % | 3.86 % |
Outlook Mail | 675 | 548 | 106 | 21 | 81.19 % | 15.70 % | 3.11 % |
Yandex Mail | 699 | 566 | 109 | 24 | 80.97 % | 15.59 % | 3.43 % |
Mail.com | 667 | 540 | 94 | 33 | 80.96 % | 14.09 % | 4.95 % |
AOL Mail | 716 | 577 | 106 | 33 | 80.59 % | 14.80 % | 4.61 % |
Gmail | 702 | 545 | 114 | 43 | 77.64 % | 16.24 % | 6.13 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
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References and Resources
Further resources and references for MailChimp.
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