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MailChimp Email Deliverability Report for the year 2021 (August)

In this email deliverability report for MailChimp (August 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.575 emails were sent with MailChimp. A total of 5.318 emails were delivered to the recipient's main mailbox. Of all emails sent, 991 emails ended up in the spam folder. 266 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8495.905
(86.22 %) 		740
(10.80 %) 		204
(2.98 %)
ActiveCampaign 6.5485.610
(85.68 %) 		738
(11.27 %) 		200
(3.05 %)
Klick-Tipp 6.7605.774
(85.41 %) 		780
(11.54 %) 		206
(3.05 %)
Mailjet 6.9125.885
(85.14 %) 		798
(11.55 %) 		229
(3.31 %)
Rapidmail 7.1095.975
(84.05 %) 		898
(12.63 %) 		236
(3.32 %)
CleverReach 6.7885.666
(83.47 %) 		884
(13.02 %) 		238
(3.51 %)
AWeber 6.8525.705
(83.26 %) 		914
(13.34 %) 		233
(3.40 %)
CampaignMonitor 6.8125.668
(83.21 %) 		903
(13.26 %) 		241
(3.54 %)
HubSpot 6.9225.748
(83.04 %) 		913
(13.19 %) 		261
(3.77 %)
Moosend 6.7555.560
(82.31 %) 		951
(14.08 %) 		244
(3.61 %)
Mailify 6.7245.480
(81.50 %) 		985
(14.65 %) 		259
(3.85 %)
SendInBlue 6.8405.549
(81.13 %) 		1.039
(15.19 %) 		252
(3.68 %)
MailChimp 6.5755.318
(80.88 %) 		991
(15.07 %) 		266
(4.05 %)
ConvertKit 6.7895.448
(80.25 %) 		1.025
(15.10 %) 		316
(4.65 %)
Constant Contact 6.8205.469
(80.19 %) 		1.054
(15.45 %) 		297
(4.35 %)
Benchmark Email 6.8695.489
(79.91 %) 		1.092
(15.90 %) 		288
(4.19 %)
MailerLite 6.9005.455
(79.06 %) 		1.137
(16.48 %) 		308
(4.46 %)
SendPulse 6.7665.317
(78.58 %) 		1.135
(16.78 %) 		314
(4.64 %)
Clever Elements 6.6675.137
(77.05 %) 		1.182
(17.73 %) 		348
(5.22 %)
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MailChimp email deliverability providers comparison 2021 (August)
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Email deliverability rates for MailChimp and other providers comparison

80.88 % of 6.575 emails sent with MailChimp ended up in the recipient's main mailbox. 15.07 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.05 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.22 %
(5.905) 		10.80 %
(740) 		2.98 %
(204)
ActiveCampaign 85.68 %
(5.610) 		11.27 %
(738) 		3.05 %
(200)
Klick-Tipp 85.41 %
(5.774) 		11.54 %
(780) 		3.05 %
(206)
Mailjet 85.14 %
(5.885) 		11.55 %
(798) 		3.31 %
(229)
Rapidmail 84.05 %
(5.975) 		12.63 %
(898) 		3.32 %
(236)
CleverReach 83.47 %
(5.666) 		13.02 %
(884) 		3.51 %
(238)
AWeber 83.26 %
(5.705) 		13.34 %
(914) 		3.40 %
(233)
CampaignMonitor 83.21 %
(5.668) 		13.26 %
(903) 		3.54 %
(241)
HubSpot 83.04 %
(5.748) 		13.19 %
(913) 		3.77 %
(261)
Moosend 82.31 %
(5.560) 		14.08 %
(951) 		3.61 %
(244)
Mailify 81.50 %
(5.480) 		14.65 %
(985) 		3.85 %
(259)
SendInBlue 81.13 %
(5.549) 		15.19 %
(1.039) 		3.68 %
(252)
MailChimp 80.88 %
(5.318) 		15.07 %
(991) 		4.05 %
(266)
ConvertKit 80.25 %
(5.448) 		15.10 %
(1.025) 		4.65 %
(316)
Constant Contact 80.19 %
(5.469) 		15.45 %
(1.054) 		4.35 %
(297)
Benchmark Email 79.91 %
(5.489) 		15.90 %
(1.092) 		4.19 %
(288)
MailerLite 79.06 %
(5.455) 		16.48 %
(1.137) 		4.46 %
(308)
SendPulse 78.58 %
(5.317) 		16.78 %
(1.135) 		4.64 %
(314)
Clever Elements 77.05 %
(5.137) 		17.73 %
(1.182) 		5.22 %
(348)
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MailChimp email deliverability rates providers comparison 2021 (August)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Pets, Home & Garden, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Sport & Fitness, Dating, Job & Career and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 532444701883.46 %13.16 %3.38 %
Pets 538448781283.27 %14.50 %2.23 %
Home & Garden 501414652282.63 %12.97 %4.39 %
Food & Drink 511422701982.58 %13.70 %3.72 %
Elektronics 471388651882.38 %13.80 %3.82 %
Other 464381632082.11 %13.58 %4.31 %
Health 494398762080.57 %15.38 %4.05 %
Entertainment 504404772380.16 %15.28 %4.56 %
Cosmetics & Beauty 518414792579.92 %15.25 %4.83 %
Job & Career 446354761679.37 %17.04 %3.59 %
Dating 519410901979.00 %17.34 %3.66 %
Sport & Fitness 565446922778.94 %16.28 %4.78 %
Finance 512395902777.15 %17.58 %5.27 %
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MailChimp email deliverability by category 2021 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 674568871984.27 %12.91 %2.82 %
Custom Mail 697581912583.36 %13.06 %3.59 %
ProtonMail 611508812283.14 %13.26 %3.60 %
Zoho Mail 666547902982.13 %13.51 %4.35 %
Mail.com 6855501043180.29 %15.18 %4.53 %
AOL Mail 6545201072779.51 %16.36 %4.13 %
Yahoo Mail 6385071032879.47 %16.14 %4.39 %
Outlook Mail 6535171102679.17 %16.85 %3.98 %
Gmail 6385021063078.68 %16.61 %4.70 %
Yandex Mail 6595181122978.60 %17.00 %4.40 %
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MailChimp email deliverability by email service provider 2021 (August)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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