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MailChimp Email Deliverability Report for the year 2023 (August)

In this email deliverability report for MailChimp (August 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.827 emails were sent with MailChimp. A total of 5.518 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.025 emails ended up in the spam folder. 284 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7465.863
(86.91 %) 		686
(10.17 %) 		197
(2.92 %)
ActiveCampaign 6.8195.829
(85.48 %) 		777
(11.39 %) 		213
(3.12 %)
CleverReach 6.9935.867
(83.90 %) 		894
(12.78 %) 		232
(3.32 %)
Rapidmail 6.8845.758
(83.64 %) 		888
(12.90 %) 		238
(3.46 %)
HubSpot 6.8225.700
(83.55 %) 		885
(12.97 %) 		237
(3.47 %)
CampaignMonitor 6.6945.584
(83.42 %) 		874
(13.06 %) 		236
(3.53 %)
Klick-Tipp 6.8425.702
(83.34 %) 		899
(13.14 %) 		241
(3.52 %)
Mailjet 6.6925.570
(83.23 %) 		890
(13.30 %) 		232
(3.47 %)
Mailify 6.9055.665
(82.04 %) 		958
(13.87 %) 		282
(4.08 %)
ConvertKit 6.8905.597
(81.23 %) 		999
(14.50 %) 		294
(4.27 %)
AWeber 6.6495.389
(81.05 %) 		989
(14.87 %) 		271
(4.08 %)
MailChimp 6.8275.518
(80.83 %) 		1.025
(15.01 %) 		284
(4.16 %)
Constant Contact 6.8645.513
(80.32 %) 		1.072
(15.62 %) 		279
(4.06 %)
Moosend 6.7805.445
(80.31 %) 		1.032
(15.22 %) 		303
(4.47 %)
MailerLite 6.7015.356
(79.93 %) 		1.043
(15.56 %) 		302
(4.51 %)
SendInBlue 6.7445.387
(79.88 %) 		1.079
(16.00 %) 		278
(4.12 %)
Benchmark Email 6.8265.449
(79.83 %) 		1.067
(15.63 %) 		310
(4.54 %)
SendPulse 6.8845.460
(79.31 %) 		1.130
(16.41 %) 		294
(4.27 %)
Clever Elements 6.7785.154
(76.04 %) 		1.284
(18.94 %) 		340
(5.02 %)
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MailChimp email deliverability providers comparison 2023 (August)
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Email deliverability rates for MailChimp and other providers comparison

80.83 % of 6.827 emails sent with MailChimp ended up in the recipient's main mailbox. 15.01 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.16 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.91 %
(5.863) 		10.17 %
(686) 		2.92 %
(197)
ActiveCampaign 85.48 %
(5.829) 		11.39 %
(777) 		3.12 %
(213)
CleverReach 83.90 %
(5.867) 		12.78 %
(894) 		3.32 %
(232)
Rapidmail 83.64 %
(5.758) 		12.90 %
(888) 		3.46 %
(238)
HubSpot 83.55 %
(5.700) 		12.97 %
(885) 		3.47 %
(237)
CampaignMonitor 83.42 %
(5.584) 		13.06 %
(874) 		3.53 %
(236)
Klick-Tipp 83.34 %
(5.702) 		13.14 %
(899) 		3.52 %
(241)
Mailjet 83.23 %
(5.570) 		13.30 %
(890) 		3.47 %
(232)
Mailify 82.04 %
(5.665) 		13.87 %
(958) 		4.08 %
(282)
ConvertKit 81.23 %
(5.597) 		14.50 %
(999) 		4.27 %
(294)
AWeber 81.05 %
(5.389) 		14.87 %
(989) 		4.08 %
(271)
MailChimp 80.83 %
(5.518) 		15.01 %
(1.025) 		4.16 %
(284)
Constant Contact 80.32 %
(5.513) 		15.62 %
(1.072) 		4.06 %
(279)
Moosend 80.31 %
(5.445) 		15.22 %
(1.032) 		4.47 %
(303)
MailerLite 79.93 %
(5.356) 		15.56 %
(1.043) 		4.51 %
(302)
SendInBlue 79.88 %
(5.387) 		16.00 %
(1.079) 		4.12 %
(278)
Benchmark Email 79.83 %
(5.449) 		15.63 %
(1.067) 		4.54 %
(310)
SendPulse 79.31 %
(5.460) 		16.41 %
(1.130) 		4.27 %
(294)
Clever Elements 76.04 %
(5.154) 		18.94 %
(1.284) 		5.02 %
(340)
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MailChimp email deliverability rates providers comparison 2023 (August)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Finance and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 608506822083.22 %13.49 %3.29 %
Clothing 560465752083.04 %13.39 %3.57 %
Home & Garden 499414652082.97 %13.03 %4.01 %
Pets 481394691881.91 %14.35 %3.74 %
Entertainment 566462832181.63 %14.66 %3.71 %
Elektronics 518420732581.08 %14.09 %4.83 %
Other 499404702580.96 %14.03 %5.01 %
Sport & Fitness 505406792080.40 %15.64 %3.96 %
Cosmetics & Beauty 503404782180.32 %15.51 %4.17 %
Finance 517413871779.88 %16.83 %3.29 %
Health 511404812679.06 %15.85 %5.09 %
Job & Career 547427952578.06 %17.37 %4.57 %
Dating 513399882677.78 %17.15 %5.07 %
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MailChimp email deliverability by category 2023 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 725604942783.31 %12.97 %3.72 %
ProtonMail 696577883182.90 %12.64 %4.45 %
Zoho Mail 681552973281.06 %14.24 %4.70 %
Mail.com 669542982981.02 %14.65 %4.33 %
AOL Mail 6815501062580.76 %15.57 %3.67 %
Yahoo Mail 634510992580.44 %15.62 %3.94 %
GMX Mail 673541963680.39 %14.26 %5.35 %
Yandex Mail 6965561152579.89 %16.52 %3.59 %
Outlook Mail 7045621202279.83 %17.05 %3.13 %
Gmail 6685241123278.44 %16.77 %4.79 %
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MailChimp email deliverability by email service provider 2023 (August)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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