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MailChimp Email Deliverability Report for the year 2024

In this email deliverability report for MailChimp (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 20.237 emails were sent with MailChimp. A total of 16.242 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.110 emails ended up in the spam folder. 885 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 20.66217.852
(86.40 %) 		2.194
(10.62 %) 		616
(2.98 %)
ActiveCampaign 20.53317.690
(86.15 %) 		2.238
(10.90 %) 		605
(2.95 %)
Mailjet 20.44817.323
(84.72 %) 		2.455
(12.01 %) 		670
(3.28 %)
CleverReach 20.44117.187
(84.08 %) 		2.529
(12.37 %) 		725
(3.55 %)
HubSpot 20.38017.104
(83.93 %) 		2.560
(12.56 %) 		716
(3.51 %)
Rapidmail 20.59117.190
(83.48 %) 		2.673
(12.98 %) 		728
(3.54 %)
CampaignMonitor 20.08716.742
(83.35 %) 		2.628
(13.08 %) 		717
(3.57 %)
Klick-Tipp 20.65817.071
(82.64 %) 		2.823
(13.67 %) 		764
(3.70 %)
Moosend 20.42016.734
(81.95 %) 		2.904
(14.22 %) 		782
(3.83 %)
Mailify 20.61216.827
(81.64 %) 		2.971
(14.41 %) 		814
(3.95 %)
AWeber 20.37416.619
(81.57 %) 		2.968
(14.57 %) 		787
(3.86 %)
ConvertKit 20.53216.728
(81.47 %) 		2.972
(14.47 %) 		832
(4.05 %)
SendInBlue 20.39416.529
(81.05 %) 		3.046
(14.94 %) 		819
(4.02 %)
Benchmark Email 20.38116.448
(80.70 %) 		3.113
(15.27 %) 		820
(4.02 %)
MailChimp 20.23716.242
(80.26 %) 		3.110
(15.37 %) 		885
(4.37 %)
Constant Contact 20.41716.271
(79.69 %) 		3.307
(16.20 %) 		839
(4.11 %)
MailerLite 20.74716.356
(78.84 %) 		3.451
(16.63 %) 		940
(4.53 %)
SendPulse 20.54116.091
(78.34 %) 		3.493
(17.01 %) 		957
(4.66 %)
Clever Elements 20.44815.673
(76.65 %) 		3.769
(18.43 %) 		1.006
(4.92 %)
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MailChimp email deliverability providers comparison 2024
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Email deliverability rates for MailChimp and other providers comparison

80.26 % of 20.237 emails sent with MailChimp ended up in the recipient's main mailbox. 15.37 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.37 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.40 %
(17.852) 		10.62 %
(2.194) 		2.98 %
(616)
ActiveCampaign 86.15 %
(17.690) 		10.90 %
(2.238) 		2.95 %
(605)
Mailjet 84.72 %
(17.323) 		12.01 %
(2.455) 		3.28 %
(670)
CleverReach 84.08 %
(17.187) 		12.37 %
(2.529) 		3.55 %
(725)
HubSpot 83.93 %
(17.104) 		12.56 %
(2.560) 		3.51 %
(716)
Rapidmail 83.48 %
(17.190) 		12.98 %
(2.673) 		3.54 %
(728)
CampaignMonitor 83.35 %
(16.742) 		13.08 %
(2.628) 		3.57 %
(717)
Klick-Tipp 82.64 %
(17.071) 		13.67 %
(2.823) 		3.70 %
(764)
Moosend 81.95 %
(16.734) 		14.22 %
(2.904) 		3.83 %
(782)
Mailify 81.64 %
(16.827) 		14.41 %
(2.971) 		3.95 %
(814)
AWeber 81.57 %
(16.619) 		14.57 %
(2.968) 		3.86 %
(787)
ConvertKit 81.47 %
(16.728) 		14.47 %
(2.972) 		4.05 %
(832)
SendInBlue 81.05 %
(16.529) 		14.94 %
(3.046) 		4.02 %
(819)
Benchmark Email 80.70 %
(16.448) 		15.27 %
(3.113) 		4.02 %
(820)
MailChimp 80.26 %
(16.242) 		15.37 %
(3.110) 		4.37 %
(885)
Constant Contact 79.69 %
(16.271) 		16.20 %
(3.307) 		4.11 %
(839)
MailerLite 78.84 %
(16.356) 		16.63 %
(3.451) 		4.53 %
(940)
SendPulse 78.34 %
(16.091) 		17.01 %
(3.493) 		4.66 %
(957)
Clever Elements 76.65 %
(15.673) 		18.43 %
(3.769) 		4.92 %
(1.006)
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MailChimp email deliverability rates providers comparison 2024
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 1.5641.3002055983.12 %13.11 %3.77 %
Clothing 1.5391.2772026082.98 %13.13 %3.90 %
Food & Drink 1.5541.2892095682.95 %13.45 %3.60 %
Other 1.5481.2692225781.98 %14.34 %3.68 %
Pets 1.5721.2812236881.49 %14.19 %4.33 %
Elektronics 1.5591.2642247181.08 %14.37 %4.55 %
Cosmetics & Beauty 1.5831.2742426780.48 %15.29 %4.23 %
Entertainment 1.5531.2402496479.85 %16.03 %4.12 %
Sport & Fitness 1.5631.2302587578.69 %16.51 %4.80 %
Health 1.5251.1982527578.56 %16.52 %4.92 %
Finance 1.5041.1652677277.46 %17.75 %4.79 %
Job & Career 1.5561.2042728077.38 %17.48 %5.14 %
Dating 1.6171.2512858177.37 %17.63 %5.01 %
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MailChimp email deliverability by category 2024
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 2.0421.6892757882.71 %13.47 %3.82 %
Custom Mail 2.0471.6922767982.66 %13.48 %3.86 %
GMX Mail 2.0141.6442868481.63 %14.20 %4.17 %
Zoho Mail 2.0561.6732899481.37 %14.06 %4.57 %
Mail.com 2.0041.6113039080.39 %15.12 %4.49 %
AOL Mail 2.0741.6473339479.41 %16.06 %4.53 %
Yandex Mail 2.0221.6053417679.38 %16.86 %3.76 %
Yahoo Mail 2.0091.5933249279.29 %16.13 %4.58 %
Gmail 1.9891.5513459377.98 %17.35 %4.68 %
Outlook Mail 1.9801.53733810577.63 %17.07 %5.30 %
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MailChimp email deliverability by email service provider 2024
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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MailChimp
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References and Resources

Further resources and references for MailChimp.

No references or resources found.