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MailChimp Email Deliverability Report for the year 2021 (January)

In this email deliverability report for MailChimp (January 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.833 emails were sent with MailChimp. A total of 5.445 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.083 emails ended up in the spam folder. 305 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8815.924
(86.09 %) 		741
(10.77 %) 		216
(3.14 %)
Klick-Tipp 6.8085.800
(85.19 %) 		778
(11.43 %) 		230
(3.38 %)
ActiveCampaign 6.8045.790
(85.10 %) 		810
(11.90 %) 		204
(3.00 %)
CampaignMonitor 6.8685.823
(84.78 %) 		819
(11.92 %) 		226
(3.29 %)
CleverReach 6.7955.723
(84.22 %) 		848
(12.48 %) 		224
(3.30 %)
HubSpot 6.8575.775
(84.22 %) 		834
(12.16 %) 		248
(3.62 %)
Mailjet 6.7485.630
(83.43 %) 		895
(13.26 %) 		223
(3.30 %)
Rapidmail 7.0625.875
(83.19 %) 		926
(13.11 %) 		261
(3.70 %)
Moosend 6.8185.627
(82.53 %) 		971
(14.24 %) 		220
(3.23 %)
Mailify 6.7715.573
(82.31 %) 		929
(13.72 %) 		269
(3.97 %)
Benchmark Email 6.6765.446
(81.58 %) 		969
(14.51 %) 		261
(3.91 %)
ConvertKit 6.8215.537
(81.18 %) 		1.011
(14.82 %) 		273
(4.00 %)
AWeber 6.7395.439
(80.71 %) 		1.022
(15.17 %) 		278
(4.13 %)
MailChimp 6.8335.445
(79.69 %) 		1.083
(15.85 %) 		305
(4.46 %)
SendInBlue 6.8625.453
(79.47 %) 		1.094
(15.94 %) 		315
(4.59 %)
MailerLite 6.8165.361
(78.65 %) 		1.136
(16.67 %) 		319
(4.68 %)
Constant Contact 6.8575.382
(78.49 %) 		1.148
(16.74 %) 		327
(4.77 %)
SendPulse 6.8255.291
(77.52 %) 		1.218
(17.85 %) 		316
(4.63 %)
Clever Elements 6.9515.355
(77.04 %) 		1.254
(18.04 %) 		342
(4.92 %)
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MailChimp email deliverability providers comparison 2021 (January)
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Email deliverability rates for MailChimp and other providers comparison

79.69 % of 6.833 emails sent with MailChimp ended up in the recipient's main mailbox. 15.85 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.09 %
(5.924) 		10.77 %
(741) 		3.14 %
(216)
Klick-Tipp 85.19 %
(5.800) 		11.43 %
(778) 		3.38 %
(230)
ActiveCampaign 85.10 %
(5.790) 		11.90 %
(810) 		3.00 %
(204)
CampaignMonitor 84.78 %
(5.823) 		11.92 %
(819) 		3.29 %
(226)
CleverReach 84.22 %
(5.723) 		12.48 %
(848) 		3.30 %
(224)
HubSpot 84.22 %
(5.775) 		12.16 %
(834) 		3.62 %
(248)
Mailjet 83.43 %
(5.630) 		13.26 %
(895) 		3.30 %
(223)
Rapidmail 83.19 %
(5.875) 		13.11 %
(926) 		3.70 %
(261)
Moosend 82.53 %
(5.627) 		14.24 %
(971) 		3.23 %
(220)
Mailify 82.31 %
(5.573) 		13.72 %
(929) 		3.97 %
(269)
Benchmark Email 81.58 %
(5.446) 		14.51 %
(969) 		3.91 %
(261)
ConvertKit 81.18 %
(5.537) 		14.82 %
(1.011) 		4.00 %
(273)
AWeber 80.71 %
(5.439) 		15.17 %
(1.022) 		4.13 %
(278)
MailChimp 79.69 %
(5.445) 		15.85 %
(1.083) 		4.46 %
(305)
SendInBlue 79.47 %
(5.453) 		15.94 %
(1.094) 		4.59 %
(315)
MailerLite 78.65 %
(5.361) 		16.67 %
(1.136) 		4.68 %
(319)
Constant Contact 78.49 %
(5.382) 		16.74 %
(1.148) 		4.77 %
(327)
SendPulse 77.52 %
(5.291) 		17.85 %
(1.218) 		4.63 %
(316)
Clever Elements 77.04 %
(5.355) 		18.04 %
(1.254) 		4.92 %
(342)
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MailChimp email deliverability rates providers comparison 2021 (January)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Entertainment, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 543454751483.61 %13.81 %2.58 %
Food & Drink 502413692082.27 %13.75 %3.98 %
Clothing 485397682081.86 %14.02 %4.12 %
Pets 543440812281.03 %14.92 %4.05 %
Elektronics 513414762380.70 %14.81 %4.48 %
Other 526420812579.85 %15.40 %4.75 %
Dating 552437971879.17 %17.57 %3.26 %
Cosmetics & Beauty 531419862678.91 %16.20 %4.90 %
Sport & Fitness 528414882678.41 %16.67 %4.92 %
Job & Career 526411922378.14 %17.49 %4.37 %
Health 523408892678.01 %17.02 %4.97 %
Entertainment 536415853677.43 %15.86 %6.72 %
Finance 525403962676.76 %18.29 %4.95 %
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MailChimp email deliverability by category 2021 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 674563951683.53 %14.09 %2.37 %
Custom Mail 645533902282.64 %13.95 %3.41 %
GMX Mail 680547993480.44 %14.56 %5.00 %
Zoho Mail 651523973180.34 %14.90 %4.76 %
Mail.com 7105691083380.14 %15.21 %4.65 %
Yahoo Mail 6915501152679.59 %16.64 %3.76 %
AOL Mail 6224871023378.30 %16.40 %5.31 %
Outlook Mail 7065511203578.05 %17.00 %4.96 %
Yandex Mail 7615881353877.27 %17.74 %4.99 %
Gmail 6935341223777.06 %17.60 %5.34 %
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MailChimp email deliverability by email service provider 2021 (January)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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