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MailChimp Email Deliverability Report for the year 2020 (July)

In this email deliverability report for MailChimp (July 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.527 emails were sent with MailChimp. A total of 5.074 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.270 emails ended up in the spam folder. 183 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0166.177
(77.06 %) 		1.721
(21.47 %) 		118
(1.47 %)
AWeber 7.9366.062
(76.39 %) 		1.779
(22.42 %) 		95
(1.20 %)
CleverReach 8.1086.083
(75.02 %) 		1.920
(23.68 %) 		105
(1.30 %)
Clever Elements 7.8985.888
(74.55 %) 		1.899
(24.04 %) 		111
(1.41 %)
Mailify 8.3236.035
(72.51 %) 		2.131
(25.60 %) 		157
(1.89 %)
CampaignMonitor 8.2945.810
(70.05 %) 		2.379
(28.68 %) 		105
(1.27 %)
SendInBlue 8.2285.672
(68.94 %) 		2.375
(28.86 %) 		181
(2.20 %)
Klick-Tipp 8.1325.558
(68.35 %) 		2.464
(30.30 %) 		110
(1.35 %)
Rapidmail 7.9985.406
(67.59 %) 		2.441
(30.52 %) 		151
(1.89 %)
ActiveCampaign 8.4935.718
(67.33 %) 		2.657
(31.28 %) 		118
(1.39 %)
Constant Contact 7.5525.052
(66.90 %) 		2.292
(30.35 %) 		208
(2.75 %)
Mailjet 7.6445.082
(66.48 %) 		2.430
(31.79 %) 		132
(1.73 %)
SendPulse 8.3635.466
(65.36 %) 		2.812
(33.62 %) 		85
(1.02 %)
Moosend 8.2805.343
(64.53 %) 		2.757
(33.30 %) 		180
(2.17 %)
HubSpot 8.1825.208
(63.65 %) 		2.793
(34.14 %) 		181
(2.21 %)
ConvertKit 8.1634.963
(60.80 %) 		2.982
(36.53 %) 		218
(2.67 %)
Benchmark Email 7.8504.676
(59.57 %) 		2.941
(37.46 %) 		233
(2.97 %)
MailChimp 8.5275.074
(59.51 %) 		3.270
(38.35 %) 		183
(2.15 %)
MailerLite 8.4084.878
(58.02 %) 		3.321
(39.50 %) 		209
(2.49 %)
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MailChimp email deliverability providers comparison 2020 (July)
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Email deliverability rates for MailChimp and other providers comparison

59.51 % of 8.527 emails sent with MailChimp ended up in the recipient's main mailbox. 38.35 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.15 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.06 %
(6.177) 		21.47 %
(1.721) 		1.47 %
(118)
AWeber 76.39 %
(6.062) 		22.42 %
(1.779) 		1.20 %
(95)
CleverReach 75.02 %
(6.083) 		23.68 %
(1.920) 		1.30 %
(105)
Clever Elements 74.55 %
(5.888) 		24.04 %
(1.899) 		1.41 %
(111)
Mailify 72.51 %
(6.035) 		25.60 %
(2.131) 		1.89 %
(157)
CampaignMonitor 70.05 %
(5.810) 		28.68 %
(2.379) 		1.27 %
(105)
SendInBlue 68.94 %
(5.672) 		28.86 %
(2.375) 		2.20 %
(181)
Klick-Tipp 68.35 %
(5.558) 		30.30 %
(2.464) 		1.35 %
(110)
Rapidmail 67.59 %
(5.406) 		30.52 %
(2.441) 		1.89 %
(151)
ActiveCampaign 67.33 %
(5.718) 		31.28 %
(2.657) 		1.39 %
(118)
Constant Contact 66.90 %
(5.052) 		30.35 %
(2.292) 		2.75 %
(208)
Mailjet 66.48 %
(5.082) 		31.79 %
(2.430) 		1.73 %
(132)
SendPulse 65.36 %
(5.466) 		33.62 %
(2.812) 		1.02 %
(85)
Moosend 64.53 %
(5.343) 		33.30 %
(2.757) 		2.17 %
(180)
HubSpot 63.65 %
(5.208) 		34.14 %
(2.793) 		2.21 %
(181)
ConvertKit 60.80 %
(4.963) 		36.53 %
(2.982) 		2.67 %
(218)
Benchmark Email 59.57 %
(4.676) 		37.46 %
(2.941) 		2.97 %
(233)
MailChimp 59.51 %
(5.074) 		38.35 %
(3.270) 		2.15 %
(183)
MailerLite 58.02 %
(4.878) 		39.50 %
(3.321) 		2.49 %
(209)
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MailChimp email deliverability rates providers comparison 2020 (July)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Home & Garden, Clothing, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5543601811364.98 %32.67 %2.35 %
Home & Garden 6874422301564.34 %33.48 %2.18 %
Clothing 6213972101463.93 %33.82 %2.25 %
Food & Drink 6694272271563.83 %33.93 %2.24 %
Other 6674252281463.72 %34.18 %2.10 %
Cosmetics & Beauty 5583342121259.86 %37.99 %2.15 %
Entertainment 7674582941559.71 %38.33 %1.96 %
Sport & Fitness 6263722411359.42 %38.50 %2.08 %
Job & Career 6824032651459.09 %38.86 %2.05 %
Elektronics 6994102741558.66 %39.20 %2.15 %
Health 7884273441754.19 %43.65 %2.16 %
Finance 4802602101054.17 %43.75 %2.08 %
Dating 7293593541649.25 %48.56 %2.19 %
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MailChimp email deliverability by category 2020 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8135182761963.71 %33.95 %2.34 %
Mail.com 8875533171762.34 %35.74 %1.92 %
Zoho Mail 1.0406443742261.92 %35.96 %2.12 %
AOL Mail 9725943582061.11 %36.83 %2.06 %
Yahoo Mail 9475733532160.51 %37.28 %2.22 %
ProtonMail 7724592971659.46 %38.47 %2.07 %
Yandex Mail 7184202821658.50 %39.28 %2.23 %
GMX Mail 6963982821657.18 %40.52 %2.30 %
Outlook Mail 8494723591855.59 %42.29 %2.12 %
Gmail 8334433721853.18 %44.66 %2.16 %
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MailChimp email deliverability by email service provider 2020 (July)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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