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MailChimp Email Deliverability Report for the year 2022 (July)

In this email deliverability report for MailChimp (July 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.786 emails were sent with MailChimp. A total of 5.521 emails were delivered to the recipient's main mailbox. Of all emails sent, 985 emails ended up in the spam folder. 280 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7375.848
(86.80 %) 		690
(10.24 %) 		199
(2.95 %)
CampaignMonitor 6.9866.001
(85.90 %) 		784
(11.22 %) 		201
(2.88 %)
GetResponse 6.9495.951
(85.64 %) 		773
(11.12 %) 		225
(3.24 %)
Klick-Tipp 6.7905.749
(84.67 %) 		813
(11.97 %) 		228
(3.36 %)
CleverReach 6.8035.714
(83.99 %) 		873
(12.83 %) 		216
(3.18 %)
HubSpot 6.8805.736
(83.37 %) 		895
(13.01 %) 		249
(3.62 %)
Moosend 6.7155.577
(83.05 %) 		922
(13.73 %) 		216
(3.22 %)
Mailjet 6.9265.747
(82.98 %) 		911
(13.15 %) 		268
(3.87 %)
Rapidmail 6.6895.518
(82.49 %) 		918
(13.72 %) 		253
(3.78 %)
Mailify 7.0815.792
(81.80 %) 		1.032
(14.57 %) 		257
(3.63 %)
AWeber 6.7505.515
(81.70 %) 		992
(14.70 %) 		243
(3.60 %)
MailChimp 6.7865.521
(81.36 %) 		985
(14.52 %) 		280
(4.13 %)
ConvertKit 6.7805.507
(81.22 %) 		1.025
(15.12 %) 		248
(3.66 %)
SendInBlue 6.8325.498
(80.47 %) 		1.021
(14.94 %) 		313
(4.58 %)
MailerLite 6.7965.458
(80.31 %) 		1.029
(15.14 %) 		309
(4.55 %)
Constant Contact 6.9475.562
(80.06 %) 		1.085
(15.62 %) 		300
(4.32 %)
Benchmark Email 6.8875.456
(79.22 %) 		1.104
(16.03 %) 		327
(4.75 %)
SendPulse 6.8245.355
(78.47 %) 		1.179
(17.28 %) 		290
(4.25 %)
Clever Elements 6.7965.232
(76.99 %) 		1.238
(18.22 %) 		326
(4.80 %)
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MailChimp email deliverability providers comparison 2022 (July)
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Email deliverability rates for MailChimp and other providers comparison

81.36 % of 6.786 emails sent with MailChimp ended up in the recipient's main mailbox. 14.52 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.13 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.80 %
(5.848) 		10.24 %
(690) 		2.95 %
(199)
CampaignMonitor 85.90 %
(6.001) 		11.22 %
(784) 		2.88 %
(201)
GetResponse 85.64 %
(5.951) 		11.12 %
(773) 		3.24 %
(225)
Klick-Tipp 84.67 %
(5.749) 		11.97 %
(813) 		3.36 %
(228)
CleverReach 83.99 %
(5.714) 		12.83 %
(873) 		3.18 %
(216)
HubSpot 83.37 %
(5.736) 		13.01 %
(895) 		3.62 %
(249)
Moosend 83.05 %
(5.577) 		13.73 %
(922) 		3.22 %
(216)
Mailjet 82.98 %
(5.747) 		13.15 %
(911) 		3.87 %
(268)
Rapidmail 82.49 %
(5.518) 		13.72 %
(918) 		3.78 %
(253)
Mailify 81.80 %
(5.792) 		14.57 %
(1.032) 		3.63 %
(257)
AWeber 81.70 %
(5.515) 		14.70 %
(992) 		3.60 %
(243)
MailChimp 81.36 %
(5.521) 		14.52 %
(985) 		4.13 %
(280)
ConvertKit 81.22 %
(5.507) 		15.12 %
(1.025) 		3.66 %
(248)
SendInBlue 80.47 %
(5.498) 		14.94 %
(1.021) 		4.58 %
(313)
MailerLite 80.31 %
(5.458) 		15.14 %
(1.029) 		4.55 %
(309)
Constant Contact 80.06 %
(5.562) 		15.62 %
(1.085) 		4.32 %
(300)
Benchmark Email 79.22 %
(5.456) 		16.03 %
(1.104) 		4.75 %
(327)
SendPulse 78.47 %
(5.355) 		17.28 %
(1.179) 		4.25 %
(290)
Clever Elements 76.99 %
(5.232) 		18.22 %
(1.238) 		4.80 %
(326)
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MailChimp email deliverability rates providers comparison 2022 (July)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 464393551684.70 %11.85 %3.45 %
Clothing 568474732183.45 %12.85 %3.70 %
Home & Garden 598499762383.44 %12.71 %3.85 %
Other 480400651583.33 %13.54 %3.13 %
Pets 538445722182.71 %13.38 %3.90 %
Elektronics 542445752282.10 %13.84 %4.06 %
Health 496403771681.25 %15.52 %3.23 %
Cosmetics & Beauty 542439792481.00 %14.58 %4.43 %
Entertainment 540432822680.00 %15.19 %4.81 %
Job & Career 527421862079.89 %16.32 %3.80 %
Sport & Fitness 474378762079.75 %16.03 %4.22 %
Finance 531415902678.15 %16.95 %4.90 %
Dating 486377793077.57 %16.26 %6.17 %
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MailChimp email deliverability by category 2022 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 654555801984.86 %12.23 %2.91 %
GMX Mail 673564892083.80 %13.22 %2.97 %
Custom Mail 755630953083.44 %12.58 %3.97 %
Zoho Mail 667548883182.16 %13.19 %4.65 %
Yahoo Mail 6745461022681.01 %15.13 %3.86 %
Mail.com 628505903380.41 %14.33 %5.25 %
Outlook Mail 6545251052480.28 %16.06 %3.67 %
AOL Mail 6885511063180.09 %15.41 %4.51 %
Gmail 6805361133178.82 %16.62 %4.56 %
Yandex Mail 7135611173578.68 %16.41 %4.91 %
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MailChimp email deliverability by email service provider 2022 (July)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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