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MailChimp Email Deliverability Report for the year 2022 (February)

In this email deliverability report for MailChimp (February 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.880 emails were sent with MailChimp. A total of 5.632 emails were delivered to the recipient's main mailbox. Of all emails sent, 993 emails ended up in the spam folder. 255 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7475.852
(86.73 %) 		703
(10.42 %) 		192
(2.85 %)
CleverReach 6.7065.747
(85.70 %) 		751
(11.20 %) 		208
(3.10 %)
ActiveCampaign 6.9565.891
(84.69 %) 		828
(11.90 %) 		237
(3.41 %)
Rapidmail 6.9635.849
(84.00 %) 		865
(12.42 %) 		249
(3.58 %)
CampaignMonitor 6.8045.700
(83.77 %) 		863
(12.68 %) 		241
(3.54 %)
Mailjet 6.9395.784
(83.35 %) 		889
(12.81 %) 		266
(3.83 %)
ConvertKit 6.8515.655
(82.54 %) 		945
(13.79 %) 		251
(3.66 %)
Klick-Tipp 6.8405.644
(82.51 %) 		911
(13.32 %) 		285
(4.17 %)
HubSpot 6.7825.593
(82.47 %) 		932
(13.74 %) 		257
(3.79 %)
AWeber 6.8235.612
(82.25 %) 		957
(14.03 %) 		254
(3.72 %)
MailChimp 6.8805.632
(81.86 %) 		993
(14.43 %) 		255
(3.71 %)
SendInBlue 6.8505.565
(81.24 %) 		1.007
(14.70 %) 		278
(4.06 %)
Benchmark Email 7.0335.703
(81.09 %) 		1.048
(14.90 %) 		282
(4.01 %)
Mailify 6.7345.457
(81.04 %) 		984
(14.61 %) 		293
(4.35 %)
Moosend 6.7965.484
(80.69 %) 		1.008
(14.83 %) 		304
(4.47 %)
Constant Contact 6.8925.523
(80.14 %) 		1.091
(15.83 %) 		278
(4.03 %)
SendPulse 6.9755.545
(79.50 %) 		1.142
(16.37 %) 		288
(4.13 %)
MailerLite 6.7075.301
(79.04 %) 		1.134
(16.91 %) 		272
(4.06 %)
Clever Elements 6.8085.232
(76.85 %) 		1.236
(18.16 %) 		340
(4.99 %)
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MailChimp email deliverability providers comparison 2022 (February)
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Email deliverability rates for MailChimp and other providers comparison

81.86 % of 6.880 emails sent with MailChimp ended up in the recipient's main mailbox. 14.43 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.71 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.73 %
(5.852) 		10.42 %
(703) 		2.85 %
(192)
CleverReach 85.70 %
(5.747) 		11.20 %
(751) 		3.10 %
(208)
ActiveCampaign 84.69 %
(5.891) 		11.90 %
(828) 		3.41 %
(237)
Rapidmail 84.00 %
(5.849) 		12.42 %
(865) 		3.58 %
(249)
CampaignMonitor 83.77 %
(5.700) 		12.68 %
(863) 		3.54 %
(241)
Mailjet 83.35 %
(5.784) 		12.81 %
(889) 		3.83 %
(266)
ConvertKit 82.54 %
(5.655) 		13.79 %
(945) 		3.66 %
(251)
Klick-Tipp 82.51 %
(5.644) 		13.32 %
(911) 		4.17 %
(285)
HubSpot 82.47 %
(5.593) 		13.74 %
(932) 		3.79 %
(257)
AWeber 82.25 %
(5.612) 		14.03 %
(957) 		3.72 %
(254)
MailChimp 81.86 %
(5.632) 		14.43 %
(993) 		3.71 %
(255)
SendInBlue 81.24 %
(5.565) 		14.70 %
(1.007) 		4.06 %
(278)
Benchmark Email 81.09 %
(5.703) 		14.90 %
(1.048) 		4.01 %
(282)
Mailify 81.04 %
(5.457) 		14.61 %
(984) 		4.35 %
(293)
Moosend 80.69 %
(5.484) 		14.83 %
(1.008) 		4.47 %
(304)
Constant Contact 80.14 %
(5.523) 		15.83 %
(1.091) 		4.03 %
(278)
SendPulse 79.50 %
(5.545) 		16.37 %
(1.142) 		4.13 %
(288)
MailerLite 79.04 %
(5.301) 		16.91 %
(1.134) 		4.06 %
(272)
Clever Elements 76.85 %
(5.232) 		18.16 %
(1.236) 		4.99 %
(340)
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MailChimp email deliverability rates providers comparison 2022 (February)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Other, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Sport & Fitness, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 526450641285.55 %12.17 %2.28 %
Food & Drink 515432641983.88 %12.43 %3.69 %
Other 481402621783.58 %12.89 %3.53 %
Pets 494412651783.40 %13.16 %3.44 %
Home & Garden 553461712183.36 %12.84 %3.80 %
Finance 523428851081.84 %16.25 %1.91 %
Elektronics 550450772381.82 %14.00 %4.18 %
Cosmetics & Beauty 535437772181.68 %14.39 %3.93 %
Entertainment 525427791981.33 %15.05 %3.62 %
Health 555446872280.36 %15.68 %3.96 %
Sport & Fitness 586468922679.86 %15.70 %4.44 %
Job & Career 496392802479.03 %16.13 %4.84 %
Dating 541427902478.93 %16.64 %4.44 %
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MailChimp email deliverability by category 2022 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 691580872483.94 %12.59 %3.47 %
Custom Mail 655549832383.82 %12.67 %3.51 %
GMX Mail 698584902483.67 %12.89 %3.44 %
Zoho Mail 716595952683.10 %13.27 %3.63 %
Mail.com 671549952781.82 %14.16 %4.02 %
AOL Mail 6535341011881.78 %15.47 %2.76 %
Yahoo Mail 662540992381.57 %14.95 %3.47 %
Outlook Mail 6935581072880.52 %15.44 %4.04 %
Yandex Mail 6965541142879.60 %16.38 %4.02 %
Gmail 7455891223479.06 %16.38 %4.56 %
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MailChimp email deliverability by email service provider 2022 (February)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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