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MailChimp Email Deliverability Report for the year 2021 (February)

In this email deliverability report for MailChimp (February 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.773 emails were sent with MailChimp. A total of 5.537 emails were delivered to the recipient's main mailbox. Of all emails sent, 967 emails ended up in the spam folder. 269 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7915.788
(85.23 %) 		774
(11.40 %) 		229
(3.37 %)
ActiveCampaign 6.6585.674
(85.22 %) 		766
(11.50 %) 		218
(3.27 %)
CampaignMonitor 6.8485.830
(85.13 %) 		794
(11.59 %) 		224
(3.27 %)
GetResponse 6.6495.643
(84.87 %) 		780
(11.73 %) 		226
(3.40 %)
CleverReach 6.8415.783
(84.53 %) 		826
(12.07 %) 		232
(3.39 %)
Rapidmail 6.9335.825
(84.02 %) 		850
(12.26 %) 		258
(3.72 %)
Klick-Tipp 6.7635.630
(83.25 %) 		894
(13.22 %) 		239
(3.53 %)
Moosend 6.9085.703
(82.56 %) 		950
(13.75 %) 		255
(3.69 %)
HubSpot 6.8105.603
(82.28 %) 		941
(13.82 %) 		266
(3.91 %)
SendInBlue 6.8095.585
(82.02 %) 		971
(14.26 %) 		253
(3.72 %)
MailChimp 6.7735.537
(81.75 %) 		967
(14.28 %) 		269
(3.97 %)
Mailify 6.8055.519
(81.10 %) 		993
(14.59 %) 		293
(4.31 %)
ConvertKit 6.8015.513
(81.06 %) 		1.000
(14.70 %) 		288
(4.23 %)
AWeber 6.8725.570
(81.05 %) 		1.036
(15.08 %) 		266
(3.87 %)
Benchmark Email 6.8515.489
(80.12 %) 		1.066
(15.56 %) 		296
(4.32 %)
Constant Contact 6.9525.523
(79.44 %) 		1.114
(16.02 %) 		315
(4.53 %)
MailerLite 6.8525.394
(78.72 %) 		1.144
(16.70 %) 		314
(4.58 %)
SendPulse 7.0165.441
(77.55 %) 		1.263
(18.00 %) 		312
(4.45 %)
Clever Elements 6.8365.195
(75.99 %) 		1.310
(19.16 %) 		331
(4.84 %)
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MailChimp email deliverability providers comparison 2021 (February)
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Email deliverability rates for MailChimp and other providers comparison

81.75 % of 6.773 emails sent with MailChimp ended up in the recipient's main mailbox. 14.28 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.97 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.23 %
(5.788) 		11.40 %
(774) 		3.37 %
(229)
ActiveCampaign 85.22 %
(5.674) 		11.50 %
(766) 		3.27 %
(218)
CampaignMonitor 85.13 %
(5.830) 		11.59 %
(794) 		3.27 %
(224)
GetResponse 84.87 %
(5.643) 		11.73 %
(780) 		3.40 %
(226)
CleverReach 84.53 %
(5.783) 		12.07 %
(826) 		3.39 %
(232)
Rapidmail 84.02 %
(5.825) 		12.26 %
(850) 		3.72 %
(258)
Klick-Tipp 83.25 %
(5.630) 		13.22 %
(894) 		3.53 %
(239)
Moosend 82.56 %
(5.703) 		13.75 %
(950) 		3.69 %
(255)
HubSpot 82.28 %
(5.603) 		13.82 %
(941) 		3.91 %
(266)
SendInBlue 82.02 %
(5.585) 		14.26 %
(971) 		3.72 %
(253)
MailChimp 81.75 %
(5.537) 		14.28 %
(967) 		3.97 %
(269)
Mailify 81.10 %
(5.519) 		14.59 %
(993) 		4.31 %
(293)
ConvertKit 81.06 %
(5.513) 		14.70 %
(1.000) 		4.23 %
(288)
AWeber 81.05 %
(5.570) 		15.08 %
(1.036) 		3.87 %
(266)
Benchmark Email 80.12 %
(5.489) 		15.56 %
(1.066) 		4.32 %
(296)
Constant Contact 79.44 %
(5.523) 		16.02 %
(1.114) 		4.53 %
(315)
MailerLite 78.72 %
(5.394) 		16.70 %
(1.144) 		4.58 %
(314)
SendPulse 77.55 %
(5.441) 		18.00 %
(1.263) 		4.45 %
(312)
Clever Elements 75.99 %
(5.195) 		19.16 %
(1.310) 		4.84 %
(331)
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MailChimp email deliverability rates providers comparison 2021 (February)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Health, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 494419621384.82 %12.55 %2.63 %
Food & Drink 560474701684.64 %12.50 %2.86 %
Clothing 496418601884.27 %12.10 %3.63 %
Other 524436711783.21 %13.55 %3.24 %
Elektronics 520429692282.50 %13.27 %4.23 %
Pets 509417702281.93 %13.75 %4.32 %
Cosmetics & Beauty 557456792281.87 %14.18 %3.95 %
Entertainment 501407732181.24 %14.57 %4.19 %
Sport & Fitness 485392732080.82 %15.05 %4.12 %
Dating 515413812180.19 %15.73 %4.08 %
Health 533426832479.92 %15.57 %4.50 %
Finance 525414862578.86 %16.38 %4.76 %
Job & Career 554436902878.70 %16.25 %5.05 %
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MailChimp email deliverability by category 2021 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 744625932684.01 %12.50 %3.49 %
Custom Mail 629526782583.62 %12.40 %3.97 %
GMX Mail 713594942583.31 %13.18 %3.51 %
Zoho Mail 683567912583.02 %13.32 %3.66 %
Yahoo Mail 6995751032182.26 %14.74 %3.00 %
Mail.com 634515893081.23 %14.04 %4.73 %
AOL Mail 674544983280.71 %14.54 %4.75 %
Outlook Mail 6865511102580.32 %16.03 %3.64 %
Gmail 6445161052380.12 %16.30 %3.57 %
Yandex Mail 6675241063778.56 %15.89 %5.55 %
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MailChimp email deliverability by email service provider 2021 (February)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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