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MailChimp Email Deliverability Report for the year 2022

In this email deliverability report for MailChimp (2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 27.056 emails were sent with MailChimp. A total of 21.828 emails were delivered to the recipient's main mailbox. Of all emails sent, 4.108 emails ended up in the spam folder. 1.120 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 27.55223.756
(86.22 %)
2.982
(10.82 %)
814
(2.95 %)
GetResponse 27.27223.389
(85.76 %)
3.041
(11.15 %)
842
(3.09 %)
CleverReach 27.21823.014
(84.55 %)
3.293
(12.10 %)
911
(3.35 %)
Mailjet 27.35823.110
(84.47 %)
3.311
(12.10 %)
937
(3.42 %)
CampaignMonitor 27.23522.992
(84.42 %)
3.296
(12.10 %)
947
(3.48 %)
Klick-Tipp 27.29722.905
(83.91 %)
3.442
(12.61 %)
950
(3.48 %)
Rapidmail 27.25022.753
(83.50 %)
3.510
(12.88 %)
987
(3.62 %)
HubSpot 27.65222.978
(83.10 %)
3.642
(13.17 %)
1.032
(3.73 %)
AWeber 27.07222.264
(82.24 %)
3.780
(13.96 %)
1.028
(3.80 %)
ConvertKit 27.34122.472
(82.19 %)
3.831
(14.01 %)
1.038
(3.80 %)
Moosend 27.58022.469
(81.47 %)
3.991
(14.47 %)
1.120
(4.06 %)
Mailify 27.05721.927
(81.04 %)
4.040
(14.93 %)
1.090
(4.03 %)
Benchmark Email 27.61122.336
(80.90 %)
4.156
(15.05 %)
1.119
(4.05 %)
MailChimp 27.05621.828
(80.68 %)
4.108
(15.18 %)
1.120
(4.14 %)
SendInBlue 27.36621.995
(80.37 %)
4.218
(15.41 %)
1.153
(4.21 %)
MailerLite 27.41821.696
(79.13 %)
4.503
(16.42 %)
1.219
(4.45 %)
Constant Contact 27.42321.672
(79.03 %)
4.530
(16.52 %)
1.221
(4.45 %)
SendPulse 27.66821.531
(77.82 %)
4.844
(17.51 %)
1.293
(4.67 %)
Clever Elements 27.51721.201
(77.05 %)
4.973
(18.07 %)
1.343
(4.88 %)
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MailChimp email deliverability providers comparison 2022
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Email deliverability rates for MailChimp and other providers comparison

80.68 % of 27.056 emails sent with MailChimp ended up in the recipient's main mailbox. 15.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.14 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.22 %
(23.756)
10.82 %
(2.982)
2.95 %
(814)
GetResponse 85.76 %
(23.389)
11.15 %
(3.041)
3.09 %
(842)
CleverReach 84.55 %
(23.014)
12.10 %
(3.293)
3.35 %
(911)
Mailjet 84.47 %
(23.110)
12.10 %
(3.311)
3.42 %
(937)
CampaignMonitor 84.42 %
(22.992)
12.10 %
(3.296)
3.48 %
(947)
Klick-Tipp 83.91 %
(22.905)
12.61 %
(3.442)
3.48 %
(950)
Rapidmail 83.50 %
(22.753)
12.88 %
(3.510)
3.62 %
(987)
HubSpot 83.10 %
(22.978)
13.17 %
(3.642)
3.73 %
(1.032)
AWeber 82.24 %
(22.264)
13.96 %
(3.780)
3.80 %
(1.028)
ConvertKit 82.19 %
(22.472)
14.01 %
(3.831)
3.80 %
(1.038)
Moosend 81.47 %
(22.469)
14.47 %
(3.991)
4.06 %
(1.120)
Mailify 81.04 %
(21.927)
14.93 %
(4.040)
4.03 %
(1.090)
Benchmark Email 80.90 %
(22.336)
15.05 %
(4.156)
4.05 %
(1.119)
MailChimp 80.68 %
(21.828)
15.18 %
(4.108)
4.14 %
(1.120)
SendInBlue 80.37 %
(21.995)
15.41 %
(4.218)
4.21 %
(1.153)
MailerLite 79.13 %
(21.696)
16.42 %
(4.503)
4.45 %
(1.219)
Constant Contact 79.03 %
(21.672)
16.52 %
(4.530)
4.45 %
(1.221)
SendPulse 77.82 %
(21.531)
17.51 %
(4.844)
4.67 %
(1.293)
Clever Elements 77.05 %
(21.201)
18.07 %
(4.973)
4.88 %
(1.343)
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MailChimp email deliverability rates providers comparison 2022
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 1.9851.6552607083.38 %13.10 %3.53 %
Food & Drink 2.0661.7162737783.06 %13.21 %3.73 %
Home & Garden 2.0571.6982718882.55 %13.17 %4.28 %
Pets 2.0951.7263026782.39 %14.42 %3.20 %
Other 1.9801.6202817981.82 %14.19 %3.99 %
Elektronics 2.1891.7873218181.64 %14.66 %3.70 %
Cosmetics & Beauty 2.1001.6963178780.76 %15.10 %4.14 %
Entertainment 2.0601.6513159480.15 %15.29 %4.56 %
Sport & Fitness 2.1461.7183488080.06 %16.22 %3.73 %
Health 2.0661.6463348679.67 %16.17 %4.16 %
Finance 2.0571.6093589078.22 %17.40 %4.38 %
Job & Career 2.1541.68136410978.04 %16.90 %5.06 %
Dating 2.1011.62536411277.34 %17.33 %5.33 %
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MailChimp email deliverability by category 2022
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 2.7252.26236110283.01 %13.25 %3.74 %
Custom Mail 2.7102.24835710582.95 %13.17 %3.87 %
Zoho Mail 2.6242.1583709682.24 %14.10 %3.66 %
GMX Mail 2.7662.27437711582.21 %13.63 %4.16 %
Mail.com 2.6632.15040011380.74 %15.02 %4.24 %
AOL Mail 2.6472.11642610579.94 %16.09 %3.97 %
Yahoo Mail 2.7442.17643813079.30 %15.96 %4.74 %
Outlook Mail 2.6312.08143811279.10 %16.65 %4.26 %
Yandex Mail 2.6942.12445811278.84 %17.00 %4.16 %
Gmail 2.8522.23948313078.51 %16.94 %4.56 %
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MailChimp email deliverability by email service provider 2022
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
87
/100
MailChimp
87
/100
MailChimp
87
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References and Resources

Further resources and references for MailChimp.

No references or resources found.