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MailChimp Email Deliverability Report for the year 2022
In this email deliverability report for MailChimp (2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for MailChimp and other providers comparison
A total of 81.921 emails were sent with MailChimp. A total of 66.141 emails were delivered to the recipient's main mailbox. Of all emails sent, 12.411 emails ended up in the spam folder. 3.369 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| ActiveCampaign | 82.069 | 70.767 (86.23 %) | 8.894 (10.84 %) | 2.408 (2.93 %) |
| GetResponse | 82.146 | 70.088 (85.32 %) | 9.341 (11.37 %) | 2.717 (3.31 %) |
| CampaignMonitor | 81.897 | 69.347 (84.68 %) | 9.808 (11.98 %) | 2.742 (3.35 %) |
| CleverReach | 82.053 | 69.399 (84.58 %) | 9.904 (12.07 %) | 2.750 (3.35 %) |
| Klick-Tipp | 82.481 | 69.358 (84.09 %) | 10.287 (12.47 %) | 2.836 (3.44 %) |
| Mailjet | 81.904 | 68.870 (84.09 %) | 10.182 (12.43 %) | 2.852 (3.48 %) |
| Rapidmail | 81.648 | 68.081 (83.38 %) | 10.623 (13.01 %) | 2.944 (3.61 %) |
| HubSpot | 82.217 | 68.534 (83.36 %) | 10.748 (13.07 %) | 2.935 (3.57 %) |
| ConvertKit | 82.066 | 67.378 (82.10 %) | 11.547 (14.07 %) | 3.141 (3.83 %) |
| Moosend | 81.912 | 67.001 (81.80 %) | 11.730 (14.32 %) | 3.181 (3.88 %) |
| Mailify | 81.934 | 67.009 (81.78 %) | 11.701 (14.28 %) | 3.224 (3.93 %) |
| AWeber | 81.420 | 66.552 (81.74 %) | 11.704 (14.37 %) | 3.164 (3.89 %) |
| MailChimp | 81.921 | 66.141 (80.74 %) | 12.411 (15.15 %) | 3.369 (4.11 %) |
| Benchmark Email | 82.281 | 66.411 (80.71 %) | 12.503 (15.20 %) | 3.367 (4.09 %) |
| SendInBlue | 81.792 | 65.904 (80.58 %) | 12.396 (15.16 %) | 3.492 (4.27 %) |
| MailerLite | 82.114 | 65.291 (79.51 %) | 13.253 (16.14 %) | 3.570 (4.35 %) |
| Constant Contact | 82.255 | 65.296 (79.38 %) | 13.364 (16.25 %) | 3.595 (4.37 %) |
| SendPulse | 82.327 | 64.100 (77.86 %) | 14.362 (17.45 %) | 3.865 (4.69 %) |
| Clever Elements | 82.101 | 63.197 (76.97 %) | 14.908 (18.16 %) | 3.996 (4.87 %) |
Email deliverability rates for MailChimp and other providers comparison
80.74 % of 81.921 emails sent with MailChimp ended up in the recipient's main mailbox. 15.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.11 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| ActiveCampaign | 86.23 % (70.767) | 10.84 % (8.894) | 2.93 % (2.408) |
| GetResponse | 85.32 % (70.088) | 11.37 % (9.341) | 3.31 % (2.717) |
| CampaignMonitor | 84.68 % (69.347) | 11.98 % (9.808) | 3.35 % (2.742) |
| CleverReach | 84.58 % (69.399) | 12.07 % (9.904) | 3.35 % (2.750) |
| Klick-Tipp | 84.09 % (69.358) | 12.47 % (10.287) | 3.44 % (2.836) |
| Mailjet | 84.09 % (68.870) | 12.43 % (10.182) | 3.48 % (2.852) |
| Rapidmail | 83.38 % (68.081) | 13.01 % (10.623) | 3.61 % (2.944) |
| HubSpot | 83.36 % (68.534) | 13.07 % (10.748) | 3.57 % (2.935) |
| ConvertKit | 82.10 % (67.378) | 14.07 % (11.547) | 3.83 % (3.141) |
| Moosend | 81.80 % (67.001) | 14.32 % (11.730) | 3.88 % (3.181) |
| Mailify | 81.78 % (67.009) | 14.28 % (11.701) | 3.93 % (3.224) |
| AWeber | 81.74 % (66.552) | 14.37 % (11.704) | 3.89 % (3.164) |
| MailChimp | 80.74 % (66.141) | 15.15 % (12.411) | 4.11 % (3.369) |
| Benchmark Email | 80.71 % (66.411) | 15.20 % (12.503) | 4.09 % (3.367) |
| SendInBlue | 80.58 % (65.904) | 15.16 % (12.396) | 4.27 % (3.492) |
| MailerLite | 79.51 % (65.291) | 16.14 % (13.253) | 4.35 % (3.570) |
| Constant Contact | 79.38 % (65.296) | 16.25 % (13.364) | 4.37 % (3.595) |
| SendPulse | 77.86 % (64.100) | 17.45 % (14.362) | 4.69 % (3.865) |
| Clever Elements | 76.97 % (63.197) | 18.16 % (14.908) | 4.87 % (3.996) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 6.227 | 5.203 | 810 | 214 | 83.56 % | 13.01 % | 3.44 % |
| Clothing | 6.328 | 5.275 | 832 | 221 | 83.36 % | 13.15 % | 3.49 % |
| Home & Garden | 6.280 | 5.214 | 834 | 232 | 83.03 % | 13.28 % | 3.69 % |
| Pets | 6.243 | 5.126 | 886 | 231 | 82.11 % | 14.19 % | 3.70 % |
| Other | 6.217 | 5.097 | 882 | 238 | 81.98 % | 14.19 % | 3.83 % |
| Elektronics | 6.556 | 5.368 | 944 | 244 | 81.88 % | 14.40 % | 3.72 % |
| Cosmetics & Beauty | 6.292 | 5.085 | 956 | 251 | 80.82 % | 15.19 % | 3.99 % |
| Entertainment | 6.205 | 4.972 | 948 | 285 | 80.13 % | 15.28 % | 4.59 % |
| Sport & Fitness | 6.270 | 5.009 | 1.019 | 242 | 79.89 % | 16.25 % | 3.86 % |
| Health | 6.254 | 4.947 | 1.014 | 293 | 79.10 % | 16.21 % | 4.69 % |
| Finance | 6.262 | 4.899 | 1.082 | 281 | 78.23 % | 17.28 % | 4.49 % |
| Job & Career | 6.454 | 5.026 | 1.108 | 320 | 77.87 % | 17.17 % | 4.96 % |
| Dating | 6.333 | 4.920 | 1.096 | 317 | 77.69 % | 17.31 % | 5.01 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 8.241 | 6.868 | 1.080 | 293 | 83.34 % | 13.11 % | 3.56 % |
| Custom Mail | 8.305 | 6.892 | 1.098 | 315 | 82.99 % | 13.22 % | 3.79 % |
| GMX Mail | 8.231 | 6.791 | 1.131 | 309 | 82.51 % | 13.74 % | 3.75 % |
| Zoho Mail | 8.168 | 6.728 | 1.136 | 304 | 82.37 % | 13.91 % | 3.72 % |
| Mail.com | 8.110 | 6.563 | 1.208 | 339 | 80.92 % | 14.90 % | 4.18 % |
| AOL Mail | 8.156 | 6.520 | 1.301 | 335 | 79.94 % | 15.95 % | 4.11 % |
| Yahoo Mail | 8.197 | 6.547 | 1.296 | 354 | 79.87 % | 15.81 % | 4.32 % |
| Outlook Mail | 8.079 | 6.360 | 1.362 | 357 | 78.72 % | 16.86 % | 4.42 % |
| Yandex Mail | 8.186 | 6.434 | 1.393 | 359 | 78.60 % | 17.02 % | 4.39 % |
| Gmail | 8.248 | 6.438 | 1.406 | 404 | 78.06 % | 17.05 % | 4.90 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
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References and Resources
Further resources and references for MailChimp.
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