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MailChimp Email Deliverability Report for the year 2022 (November)

In this email deliverability report for MailChimp (November 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.835 emails were sent with MailChimp. A total of 5.558 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.002 emails ended up in the spam folder. 275 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8025.875
(86.37 %) 		704
(10.35 %) 		223
(3.28 %)
ActiveCampaign 6.8225.826
(85.40 %) 		786
(11.52 %) 		210
(3.08 %)
CleverReach 7.0145.946
(84.77 %) 		816
(11.63 %) 		252
(3.59 %)
Mailjet 6.7325.689
(84.51 %) 		802
(11.91 %) 		241
(3.58 %)
CampaignMonitor 6.7325.688
(84.49 %) 		800
(11.88 %) 		244
(3.62 %)
Klick-Tipp 6.9005.774
(83.68 %) 		883
(12.80 %) 		243
(3.52 %)
Moosend 6.8985.736
(83.15 %) 		931
(13.50 %) 		231
(3.35 %)
Rapidmail 6.6495.496
(82.66 %) 		908
(13.66 %) 		245
(3.68 %)
Mailify 6.8575.665
(82.62 %) 		926
(13.50 %) 		266
(3.88 %)
HubSpot 6.8725.666
(82.45 %) 		949
(13.81 %) 		257
(3.74 %)
ConvertKit 6.7215.494
(81.74 %) 		970
(14.43 %) 		257
(3.82 %)
MailChimp 6.8355.558
(81.32 %) 		1.002
(14.66 %) 		275
(4.02 %)
AWeber 6.7305.443
(80.88 %) 		1.009
(14.99 %) 		278
(4.13 %)
Benchmark Email 7.0005.639
(80.56 %) 		1.089
(15.56 %) 		272
(3.89 %)
MailerLite 6.9145.547
(80.23 %) 		1.075
(15.55 %) 		292
(4.22 %)
SendInBlue 6.8665.491
(79.97 %) 		1.091
(15.89 %) 		284
(4.14 %)
Constant Contact 6.8815.500
(79.93 %) 		1.091
(15.86 %) 		290
(4.21 %)
SendPulse 6.8595.304
(77.33 %) 		1.219
(17.77 %) 		336
(4.90 %)
Clever Elements 6.8445.213
(76.17 %) 		1.289
(18.83 %) 		342
(5.00 %)
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MailChimp email deliverability providers comparison 2022 (November)
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Email deliverability rates for MailChimp and other providers comparison

81.32 % of 6.835 emails sent with MailChimp ended up in the recipient's main mailbox. 14.66 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.37 %
(5.875) 		10.35 %
(704) 		3.28 %
(223)
ActiveCampaign 85.40 %
(5.826) 		11.52 %
(786) 		3.08 %
(210)
CleverReach 84.77 %
(5.946) 		11.63 %
(816) 		3.59 %
(252)
Mailjet 84.51 %
(5.689) 		11.91 %
(802) 		3.58 %
(241)
CampaignMonitor 84.49 %
(5.688) 		11.88 %
(800) 		3.62 %
(244)
Klick-Tipp 83.68 %
(5.774) 		12.80 %
(883) 		3.52 %
(243)
Moosend 83.15 %
(5.736) 		13.50 %
(931) 		3.35 %
(231)
Rapidmail 82.66 %
(5.496) 		13.66 %
(908) 		3.68 %
(245)
Mailify 82.62 %
(5.665) 		13.50 %
(926) 		3.88 %
(266)
HubSpot 82.45 %
(5.666) 		13.81 %
(949) 		3.74 %
(257)
ConvertKit 81.74 %
(5.494) 		14.43 %
(970) 		3.82 %
(257)
MailChimp 81.32 %
(5.558) 		14.66 %
(1.002) 		4.02 %
(275)
AWeber 80.88 %
(5.443) 		14.99 %
(1.009) 		4.13 %
(278)
Benchmark Email 80.56 %
(5.639) 		15.56 %
(1.089) 		3.89 %
(272)
MailerLite 80.23 %
(5.547) 		15.55 %
(1.075) 		4.22 %
(292)
SendInBlue 79.97 %
(5.491) 		15.89 %
(1.091) 		4.14 %
(284)
Constant Contact 79.93 %
(5.500) 		15.86 %
(1.091) 		4.21 %
(290)
SendPulse 77.33 %
(5.304) 		17.77 %
(1.219) 		4.90 %
(336)
Clever Elements 76.17 %
(5.213) 		18.83 %
(1.289) 		5.00 %
(342)
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MailChimp email deliverability rates providers comparison 2022 (November)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Home & Garden, Other, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Health, Dating and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 519439661484.59 %12.72 %2.70 %
Home & Garden 533446701783.68 %13.13 %3.19 %
Other 524438721483.59 %13.74 %2.67 %
Food & Drink 542453662383.58 %12.18 %4.24 %
Elektronics 519431721683.04 %13.87 %3.08 %
Pets 540444742282.22 %13.70 %4.07 %
Cosmetics & Beauty 479390711881.42 %14.82 %3.76 %
Sport & Fitness 547441852180.62 %15.54 %3.84 %
Entertainment 520416772780.00 %14.81 %5.19 %
Dating 512409851879.88 %16.60 %3.52 %
Health 531422842579.47 %15.82 %4.71 %
Job & Career 564438953177.66 %16.84 %5.50 %
Finance 505391852977.43 %16.83 %5.74 %
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MailChimp email deliverability by category 2022 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 641537802483.78 %12.48 %3.74 %
GMX Mail 671561892183.61 %13.26 %3.13 %
Custom Mail 700584902683.43 %12.86 %3.71 %
Zoho Mail 682561942782.26 %13.78 %3.96 %
Mail.com 647528922781.61 %14.22 %4.17 %
AOL Mail 7165841092381.56 %15.22 %3.21 %
Yahoo Mail 7135731103080.36 %15.43 %4.21 %
Yandex Mail 7275761163579.23 %15.96 %4.81 %
Outlook Mail 6625221103078.85 %16.62 %4.53 %
Gmail 6765321123278.70 %16.57 %4.73 %
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MailChimp email deliverability by email service provider 2022 (November)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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