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MailChimp Email Deliverability Report for the year 2022 (January)

In this email deliverability report for MailChimp (January 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.630 emails were sent with MailChimp. A total of 5.302 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.032 emails ended up in the spam folder. 296 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7615.862
(86.70 %) 		700
(10.35 %) 		199
(2.94 %)
CampaignMonitor 6.7615.795
(85.71 %) 		755
(11.17 %) 		211
(3.12 %)
Mailjet 6.8615.870
(85.56 %) 		790
(11.51 %) 		201
(2.93 %)
Klick-Tipp 6.8765.873
(85.41 %) 		799
(11.62 %) 		204
(2.97 %)
GetResponse 6.8395.831
(85.26 %) 		805
(11.77 %) 		203
(2.97 %)
CleverReach 6.8475.725
(83.61 %) 		888
(12.97 %) 		234
(3.42 %)
Rapidmail 6.7255.582
(83.00 %) 		900
(13.38 %) 		243
(3.61 %)
HubSpot 6.7735.603
(82.73 %) 		911
(13.45 %) 		259
(3.82 %)
ConvertKit 6.8775.652
(82.19 %) 		966
(14.05 %) 		259
(3.77 %)
AWeber 6.5575.366
(81.84 %) 		944
(14.40 %) 		247
(3.77 %)
Mailify 6.7695.482
(80.99 %) 		1.021
(15.08 %) 		266
(3.93 %)
Moosend 7.0545.690
(80.66 %) 		1.072
(15.20 %) 		292
(4.14 %)
SendInBlue 6.6775.364
(80.34 %) 		1.026
(15.37 %) 		287
(4.30 %)
MailChimp 6.6305.302
(79.97 %) 		1.032
(15.57 %) 		296
(4.46 %)
Benchmark Email 6.8535.429
(79.22 %) 		1.121
(16.36 %) 		303
(4.42 %)
MailerLite 6.8865.446
(79.09 %) 		1.120
(16.26 %) 		320
(4.65 %)
Constant Contact 6.7875.311
(78.25 %) 		1.138
(16.77 %) 		338
(4.98 %)
SendPulse 6.8425.279
(77.16 %) 		1.239
(18.11 %) 		324
(4.74 %)
Clever Elements 6.7105.091
(75.87 %) 		1.265
(18.85 %) 		354
(5.28 %)
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MailChimp email deliverability providers comparison 2022 (January)
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Email deliverability rates for MailChimp and other providers comparison

79.97 % of 6.630 emails sent with MailChimp ended up in the recipient's main mailbox. 15.57 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.70 %
(5.862) 		10.35 %
(700) 		2.94 %
(199)
CampaignMonitor 85.71 %
(5.795) 		11.17 %
(755) 		3.12 %
(211)
Mailjet 85.56 %
(5.870) 		11.51 %
(790) 		2.93 %
(201)
Klick-Tipp 85.41 %
(5.873) 		11.62 %
(799) 		2.97 %
(204)
GetResponse 85.26 %
(5.831) 		11.77 %
(805) 		2.97 %
(203)
CleverReach 83.61 %
(5.725) 		12.97 %
(888) 		3.42 %
(234)
Rapidmail 83.00 %
(5.582) 		13.38 %
(900) 		3.61 %
(243)
HubSpot 82.73 %
(5.603) 		13.45 %
(911) 		3.82 %
(259)
ConvertKit 82.19 %
(5.652) 		14.05 %
(966) 		3.77 %
(259)
AWeber 81.84 %
(5.366) 		14.40 %
(944) 		3.77 %
(247)
Mailify 80.99 %
(5.482) 		15.08 %
(1.021) 		3.93 %
(266)
Moosend 80.66 %
(5.690) 		15.20 %
(1.072) 		4.14 %
(292)
SendInBlue 80.34 %
(5.364) 		15.37 %
(1.026) 		4.30 %
(287)
MailChimp 79.97 %
(5.302) 		15.57 %
(1.032) 		4.46 %
(296)
Benchmark Email 79.22 %
(5.429) 		16.36 %
(1.121) 		4.42 %
(303)
MailerLite 79.09 %
(5.446) 		16.26 %
(1.120) 		4.65 %
(320)
Constant Contact 78.25 %
(5.311) 		16.77 %
(1.138) 		4.98 %
(338)
SendPulse 77.16 %
(5.279) 		18.11 %
(1.239) 		4.74 %
(324)
Clever Elements 75.87 %
(5.091) 		18.85 %
(1.265) 		5.28 %
(354)
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MailChimp email deliverability rates providers comparison 2022 (January)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Pets, Clothing and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Entertainment and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 512425711683.01 %13.87 %3.13 %
Food & Drink 481394681981.91 %14.14 %3.95 %
Pets 529433791781.85 %14.93 %3.21 %
Clothing 488398682281.56 %13.93 %4.51 %
Elektronics 526425782380.80 %14.83 %4.37 %
Cosmetics & Beauty 531429812180.79 %15.25 %3.95 %
Sport & Fitness 469378761580.60 %16.20 %3.20 %
Other 501403732580.44 %14.57 %4.99 %
Health 503400832079.52 %16.50 %3.98 %
Entertainment 494390752978.95 %15.18 %5.87 %
Job & Career 539420932677.92 %17.25 %4.82 %
Finance 516397922776.94 %17.83 %5.23 %
Dating 541410953675.79 %17.56 %6.65 %
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MailChimp email deliverability by category 2022 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, AOL Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 707586962582.89 %13.58 %3.54 %
ProtonMail 641529862682.53 %13.42 %4.06 %
Zoho Mail 656537962381.86 %14.63 %3.51 %
GMX Mail 677549953381.09 %14.03 %4.87 %
Mail.com 6725381052980.06 %15.63 %4.32 %
Outlook Mail 6435091102479.16 %17.11 %3.73 %
Yahoo Mail 6915441133478.73 %16.35 %4.92 %
Yandex Mail 6625211122978.70 %16.92 %4.38 %
AOL Mail 6304871073677.30 %16.98 %5.71 %
Gmail 6515021123777.11 %17.20 %5.68 %
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MailChimp email deliverability by email service provider 2022 (January)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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