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MailChimp Email Deliverability Report for the year 2021 (September)

In this email deliverability report for MailChimp (September 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.673 emails were sent with MailChimp. A total of 5.333 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.068 emails ended up in the spam folder. 272 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7645.853
(86.53 %)
729
(10.78 %)
182
(2.69 %)
GetResponse 6.9846.001
(85.92 %)
749
(10.72 %)
234
(3.35 %)
CampaignMonitor 6.6625.667
(85.06 %)
786
(11.80 %)
209
(3.14 %)
CleverReach 6.8445.788
(84.57 %)
813
(11.88 %)
243
(3.55 %)
Klick-Tipp 6.8825.766
(83.78 %)
870
(12.64 %)
246
(3.57 %)
Mailjet 6.7015.577
(83.23 %)
882
(13.16 %)
242
(3.61 %)
HubSpot 6.8395.678
(83.02 %)
898
(13.13 %)
263
(3.85 %)
Moosend 6.9095.722
(82.82 %)
924
(13.37 %)
263
(3.81 %)
Rapidmail 6.6295.478
(82.64 %)
906
(13.67 %)
245
(3.70 %)
Mailify 6.9305.684
(82.02 %)
981
(14.16 %)
265
(3.82 %)
AWeber 6.7095.494
(81.89 %)
944
(14.07 %)
271
(4.04 %)
SendInBlue 6.7755.521
(81.49 %)
1.004
(14.82 %)
250
(3.69 %)
Benchmark Email 6.6575.405
(81.19 %)
997
(14.98 %)
255
(3.83 %)
ConvertKit 6.8505.557
(81.12 %)
1.025
(14.96 %)
268
(3.91 %)
MailChimp 6.6735.333
(79.92 %)
1.068
(16.00 %)
272
(4.08 %)
Constant Contact 6.8675.410
(78.78 %)
1.151
(16.76 %)
306
(4.46 %)
MailerLite 6.9775.492
(78.72 %)
1.164
(16.68 %)
321
(4.60 %)
SendPulse 6.7455.243
(77.73 %)
1.158
(17.17 %)
344
(5.10 %)
Clever Elements 6.7155.165
(76.92 %)
1.243
(18.51 %)
307
(4.57 %)
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MailChimp email deliverability providers comparison 2021 (September)
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Email deliverability rates for MailChimp and other providers comparison

79.92 % of 6.673 emails sent with MailChimp ended up in the recipient's main mailbox. 16.00 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.53 %
(5.853)
10.78 %
(729)
2.69 %
(182)
GetResponse 85.92 %
(6.001)
10.72 %
(749)
3.35 %
(234)
CampaignMonitor 85.06 %
(5.667)
11.80 %
(786)
3.14 %
(209)
CleverReach 84.57 %
(5.788)
11.88 %
(813)
3.55 %
(243)
Klick-Tipp 83.78 %
(5.766)
12.64 %
(870)
3.57 %
(246)
Mailjet 83.23 %
(5.577)
13.16 %
(882)
3.61 %
(242)
HubSpot 83.02 %
(5.678)
13.13 %
(898)
3.85 %
(263)
Moosend 82.82 %
(5.722)
13.37 %
(924)
3.81 %
(263)
Rapidmail 82.64 %
(5.478)
13.67 %
(906)
3.70 %
(245)
Mailify 82.02 %
(5.684)
14.16 %
(981)
3.82 %
(265)
AWeber 81.89 %
(5.494)
14.07 %
(944)
4.04 %
(271)
SendInBlue 81.49 %
(5.521)
14.82 %
(1.004)
3.69 %
(250)
Benchmark Email 81.19 %
(5.405)
14.98 %
(997)
3.83 %
(255)
ConvertKit 81.12 %
(5.557)
14.96 %
(1.025)
3.91 %
(268)
MailChimp 79.92 %
(5.333)
16.00 %
(1.068)
4.08 %
(272)
Constant Contact 78.78 %
(5.410)
16.76 %
(1.151)
4.46 %
(306)
MailerLite 78.72 %
(5.492)
16.68 %
(1.164)
4.60 %
(321)
SendPulse 77.73 %
(5.243)
17.17 %
(1.158)
5.10 %
(344)
Clever Elements 76.92 %
(5.165)
18.51 %
(1.243)
4.57 %
(307)
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MailChimp email deliverability rates providers comparison 2021 (September)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Sport & Fitness, Dating, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 501419681483.63 %13.57 %2.79 %
Food & Drink 490407681583.06 %13.88 %3.06 %
Clothing 510418741881.96 %14.51 %3.53 %
Pets 488398731781.56 %14.96 %3.48 %
Other 571461872380.74 %15.24 %4.03 %
Elektronics 487392752080.49 %15.40 %4.11 %
Health 525417882079.43 %16.76 %3.81 %
Cosmetics & Beauty 497391792778.67 %15.90 %5.43 %
Entertainment 492387802578.66 %16.26 %5.08 %
Job & Career 532416971978.20 %18.23 %3.57 %
Dating 526411952078.14 %18.06 %3.80 %
Sport & Fitness 483377812578.05 %16.77 %5.18 %
Finance 5714391032976.88 %18.04 %5.08 %
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MailChimp email deliverability by category 2021 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are GMX Mail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 7035801071682.50 %15.22 %2.28 %
Zoho Mail 645529981882.02 %15.19 %2.79 %
Custom Mail 689562982981.57 %14.22 %4.21 %
ProtonMail 652531913081.44 %13.96 %4.60 %
AOL Mail 6405091092279.53 %17.03 %3.44 %
Mail.com 7085621093779.38 %15.40 %5.23 %
Gmail 6765321182678.70 %17.46 %3.85 %
Yahoo Mail 6645201123278.31 %16.87 %4.82 %
Yandex Mail 6975451223078.19 %17.50 %4.30 %
Outlook Mail 5994631043277.30 %17.36 %5.34 %
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MailChimp email deliverability by email service provider 2021 (September)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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