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MailChimp Email Deliverability Report for the year 2020 (November)

In this email deliverability report for MailChimp (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 7.726 emails were sent with MailChimp. A total of 4.425 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.140 emails ended up in the spam folder. 161 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %) 		1.872
(22.34 %) 		102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %) 		1.822
(22.37 %) 		100
(1.23 %)
GetResponse 7.9486.003
(75.53 %) 		1.856
(23.35 %) 		89
(1.12 %)
Moosend 7.6745.771
(75.20 %) 		1.800
(23.46 %) 		103
(1.34 %)
CleverReach 8.2095.957
(72.57 %) 		2.124
(25.87 %) 		128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %) 		2.213
(26.55 %) 		96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %) 		2.477
(29.05 %) 		178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %) 		2.346
(30.17 %) 		120
(1.54 %)
Mailjet 8.2525.634
(68.27 %) 		2.461
(29.82 %) 		157
(1.90 %)
SendPulse 8.2275.546
(67.41 %) 		2.584
(31.41 %) 		97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %) 		2.552
(31.99 %) 		185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %) 		2.640
(32.00 %) 		197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %) 		2.575
(31.60 %) 		246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %) 		2.743
(33.89 %) 		139
(1.72 %)
Mailify 8.3645.362
(64.11 %) 		2.845
(34.01 %) 		157
(1.88 %)
MailerLite 7.7244.712
(61.00 %) 		2.879
(37.27 %) 		133
(1.72 %)
HubSpot 8.0704.883
(60.51 %) 		3.077
(38.13 %) 		110
(1.36 %)
MailChimp 7.7264.425
(57.27 %) 		3.140
(40.64 %) 		161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %) 		3.383
(40.73 %) 		266
(3.20 %)
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MailChimp email deliverability providers comparison 2020 (November)
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Email deliverability rates for MailChimp and other providers comparison

57.27 % of 7.726 emails sent with MailChimp ended up in the recipient's main mailbox. 40.64 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405) 		22.34 %
(1.872) 		1.22 %
(102)
Clever Elements 76.40 %
(6.223) 		22.37 %
(1.822) 		1.23 %
(100)
GetResponse 75.53 %
(6.003) 		23.35 %
(1.856) 		1.12 %
(89)
Moosend 75.20 %
(5.771) 		23.46 %
(1.800) 		1.34 %
(103)
CleverReach 72.57 %
(5.957) 		25.87 %
(2.124) 		1.56 %
(128)
Klick-Tipp 72.30 %
(6.027) 		26.55 %
(2.213) 		1.15 %
(96)
Rapidmail 68.87 %
(5.873) 		29.05 %
(2.477) 		2.09 %
(178)
CampaignMonitor 68.29 %
(5.310) 		30.17 %
(2.346) 		1.54 %
(120)
Mailjet 68.27 %
(5.634) 		29.82 %
(2.461) 		1.90 %
(157)
SendPulse 67.41 %
(5.546) 		31.41 %
(2.584) 		1.18 %
(97)
SendInBlue 65.69 %
(5.241) 		31.99 %
(2.552) 		2.32 %
(185)
ConvertKit 65.62 %
(5.414) 		32.00 %
(2.640) 		2.39 %
(197)
Constant Contact 65.39 %
(5.329) 		31.60 %
(2.575) 		3.02 %
(246)
ActiveCampaign 64.39 %
(5.212) 		33.89 %
(2.743) 		1.72 %
(139)
Mailify 64.11 %
(5.362) 		34.01 %
(2.845) 		1.88 %
(157)
MailerLite 61.00 %
(4.712) 		37.27 %
(2.879) 		1.72 %
(133)
HubSpot 60.51 %
(4.883) 		38.13 %
(3.077) 		1.36 %
(110)
MailChimp 57.27 %
(4.425) 		40.64 %
(3.140) 		2.08 %
(161)
Benchmark Email 56.07 %
(4.657) 		40.73 %
(3.383) 		3.20 %
(266)
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MailChimp email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Pets, Clothing, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 442277157862.67 %35.52 %1.81 %
Pets 5753572061262.09 %35.83 %2.09 %
Clothing 6654102401561.65 %36.09 %2.26 %
Other 6253842291261.44 %36.64 %1.92 %
Home & Garden 6774142491461.15 %36.78 %2.07 %
Elektronics 6103522451357.70 %40.16 %2.13 %
Entertainment 5273042111257.69 %40.04 %2.28 %
Sport & Fitness 5293032151157.28 %40.64 %2.08 %
Job & Career 6093462501356.81 %41.05 %2.13 %
Cosmetics & Beauty 6823852821556.45 %41.35 %2.20 %
Health 6283262901251.91 %46.18 %1.91 %
Finance 5172652421051.26 %46.81 %1.93 %
Dating 6403023241447.19 %50.63 %2.19 %
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MailChimp email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6914252511561.51 %36.32 %2.17 %
Mail.com 8054823061759.88 %38.01 %2.11 %
AOL Mail 9025343501859.20 %38.80 %2.00 %
Zoho Mail 8024713141758.73 %39.15 %2.12 %
Yahoo Mail 7344312871658.72 %39.10 %2.18 %
ProtonMail 7104092861557.61 %40.28 %2.11 %
GMX Mail 8214593451755.91 %42.02 %2.07 %
Yandex Mail 7504193151655.87 %42.00 %2.13 %
Outlook Mail 7464013301553.75 %44.24 %2.01 %
Gmail 7653943561551.50 %46.54 %1.96 %
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MailChimp email deliverability by email service provider 2020 (November)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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