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MailChimp Email Deliverability Report for the year 2022 (December)

In this email deliverability report for MailChimp (December 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.842 emails were sent with MailChimp. A total of 5.472 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.073 emails ended up in the spam folder. 297 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9846.007
(86.01 %) 		768
(11.00 %) 		209
(2.99 %)
CleverReach 6.7315.743
(85.32 %) 		768
(11.41 %) 		220
(3.27 %)
CampaignMonitor 6.7285.699
(84.71 %) 		810
(12.04 %) 		219
(3.26 %)
GetResponse 6.8975.806
(84.18 %) 		836
(12.12 %) 		255
(3.70 %)
Rapidmail 6.6845.624
(84.14 %) 		842
(12.60 %) 		218
(3.26 %)
HubSpot 6.6725.588
(83.75 %) 		853
(12.78 %) 		231
(3.46 %)
Mailjet 6.7615.660
(83.72 %) 		863
(12.76 %) 		238
(3.52 %)
Klick-Tipp 6.9905.845
(83.62 %) 		900
(12.88 %) 		245
(3.51 %)
Moosend 6.6975.576
(83.26 %) 		888
(13.26 %) 		233
(3.48 %)
Mailify 6.7665.579
(82.46 %) 		924
(13.66 %) 		263
(3.89 %)
SendInBlue 6.7875.543
(81.67 %) 		962
(14.17 %) 		282
(4.16 %)
Benchmark Email 6.7805.514
(81.33 %) 		999
(14.73 %) 		267
(3.94 %)
AWeber 6.8525.554
(81.06 %) 		1.026
(14.97 %) 		272
(3.97 %)
ConvertKit 7.0055.619
(80.21 %) 		1.074
(15.33 %) 		312
(4.45 %)
MailChimp 6.8425.472
(79.98 %) 		1.073
(15.68 %) 		297
(4.34 %)
Constant Contact 6.8195.424
(79.54 %) 		1.101
(16.15 %) 		294
(4.31 %)
MailerLite 6.7975.405
(79.52 %) 		1.094
(16.10 %) 		298
(4.38 %)
SendPulse 6.8445.345
(78.10 %) 		1.197
(17.49 %) 		302
(4.41 %)
Clever Elements 6.8635.329
(77.65 %) 		1.201
(17.50 %) 		333
(4.85 %)
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MailChimp email deliverability providers comparison 2022 (December)
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Email deliverability rates for MailChimp and other providers comparison

79.98 % of 6.842 emails sent with MailChimp ended up in the recipient's main mailbox. 15.68 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.34 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.01 %
(6.007) 		11.00 %
(768) 		2.99 %
(209)
CleverReach 85.32 %
(5.743) 		11.41 %
(768) 		3.27 %
(220)
CampaignMonitor 84.71 %
(5.699) 		12.04 %
(810) 		3.26 %
(219)
GetResponse 84.18 %
(5.806) 		12.12 %
(836) 		3.70 %
(255)
Rapidmail 84.14 %
(5.624) 		12.60 %
(842) 		3.26 %
(218)
HubSpot 83.75 %
(5.588) 		12.78 %
(853) 		3.46 %
(231)
Mailjet 83.72 %
(5.660) 		12.76 %
(863) 		3.52 %
(238)
Klick-Tipp 83.62 %
(5.845) 		12.88 %
(900) 		3.51 %
(245)
Moosend 83.26 %
(5.576) 		13.26 %
(888) 		3.48 %
(233)
Mailify 82.46 %
(5.579) 		13.66 %
(924) 		3.89 %
(263)
SendInBlue 81.67 %
(5.543) 		14.17 %
(962) 		4.16 %
(282)
Benchmark Email 81.33 %
(5.514) 		14.73 %
(999) 		3.94 %
(267)
AWeber 81.06 %
(5.554) 		14.97 %
(1.026) 		3.97 %
(272)
ConvertKit 80.21 %
(5.619) 		15.33 %
(1.074) 		4.45 %
(312)
MailChimp 79.98 %
(5.472) 		15.68 %
(1.073) 		4.34 %
(297)
Constant Contact 79.54 %
(5.424) 		16.15 %
(1.101) 		4.31 %
(294)
MailerLite 79.52 %
(5.405) 		16.10 %
(1.094) 		4.38 %
(298)
SendPulse 78.10 %
(5.345) 		17.49 %
(1.197) 		4.41 %
(302)
Clever Elements 77.65 %
(5.329) 		17.50 %
(1.201) 		4.85 %
(333)
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MailChimp email deliverability rates providers comparison 2022 (December)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Health, Dating, Job & Career, Finance and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 481404651283.99 %13.51 %2.49 %
Food & Drink 521430731882.53 %14.01 %3.45 %
Clothing 572472782282.52 %13.64 %3.85 %
Pets 488398692181.56 %14.14 %4.30 %
Elektronics 570462872181.05 %15.26 %3.68 %
Other 555445812980.18 %14.59 %5.23 %
Sport & Fitness 483386821579.92 %16.98 %3.11 %
Entertainment 520412832579.23 %15.96 %4.81 %
Cosmetics & Beauty 537424852878.96 %15.83 %5.21 %
Finance 520410911978.85 %17.50 %3.65 %
Job & Career 5624361002677.58 %17.79 %4.63 %
Dating 537416962577.47 %17.88 %4.66 %
Health 496377833676.01 %16.73 %7.26 %
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MailChimp email deliverability by category 2022 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, AOL Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 686565932882.36 %13.56 %4.08 %
ProtonMail 699575943082.26 %13.45 %4.29 %
GMX Mail 7285961052781.87 %14.42 %3.71 %
Zoho Mail 656530963080.79 %14.63 %4.57 %
Yahoo Mail 6765431092480.33 %16.12 %3.55 %
Mail.com 6935531073379.80 %15.44 %4.76 %
Outlook Mail 7055561222778.87 %17.30 %3.83 %
Yandex Mail 6354951122877.95 %17.64 %4.41 %
AOL Mail 6895371153777.94 %16.69 %5.37 %
Gmail 6755221203377.33 %17.78 %4.89 %
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MailChimp email deliverability by email service provider 2022 (December)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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