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MailChimp Email Deliverability Report for the year 2022 (March)

In this email deliverability report for MailChimp (March 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.740 emails were sent with MailChimp. A total of 5.375 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.081 emails ended up in the spam folder. 284 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9336.041
(87.13 %) 		717
(10.34 %) 		175
(2.52 %)
CleverReach 6.8055.786
(85.03 %) 		801
(11.77 %) 		218
(3.20 %)
GetResponse 6.8805.817
(84.55 %) 		823
(11.96 %) 		240
(3.49 %)
CampaignMonitor 6.8315.717
(83.69 %) 		849
(12.43 %) 		265
(3.88 %)
Mailjet 6.7435.639
(83.63 %) 		864
(12.81 %) 		240
(3.56 %)
Rapidmail 6.7295.626
(83.61 %) 		852
(12.66 %) 		251
(3.73 %)
Klick-Tipp 6.6395.549
(83.58 %) 		854
(12.86 %) 		236
(3.55 %)
HubSpot 7.0235.836
(83.10 %) 		912
(12.99 %) 		275
(3.92 %)
Moosend 6.8085.635
(82.77 %) 		916
(13.45 %) 		257
(3.77 %)
AWeber 6.8325.640
(82.55 %) 		939
(13.74 %) 		253
(3.70 %)
Benchmark Email 6.7815.554
(81.91 %) 		957
(14.11 %) 		270
(3.98 %)
Mailify 6.8105.548
(81.47 %) 		1.012
(14.86 %) 		250
(3.67 %)
ConvertKit 6.7735.516
(81.44 %) 		985
(14.54 %) 		272
(4.02 %)
MailChimp 6.7405.375
(79.75 %) 		1.081
(16.04 %) 		284
(4.21 %)
SendInBlue 6.9105.508
(79.71 %) 		1.122
(16.24 %) 		280
(4.05 %)
MailerLite 6.9005.488
(79.54 %) 		1.104
(16.00 %) 		308
(4.46 %)
Constant Contact 6.8165.406
(79.31 %) 		1.110
(16.29 %) 		300
(4.40 %)
SendPulse 6.7555.243
(77.62 %) 		1.189
(17.60 %) 		323
(4.78 %)
Clever Elements 6.8775.323
(77.40 %) 		1.222
(17.77 %) 		332
(4.83 %)
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MailChimp email deliverability providers comparison 2022 (March)
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Email deliverability rates for MailChimp and other providers comparison

79.75 % of 6.740 emails sent with MailChimp ended up in the recipient's main mailbox. 16.04 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 87.13 %
(6.041) 		10.34 %
(717) 		2.52 %
(175)
CleverReach 85.03 %
(5.786) 		11.77 %
(801) 		3.20 %
(218)
GetResponse 84.55 %
(5.817) 		11.96 %
(823) 		3.49 %
(240)
CampaignMonitor 83.69 %
(5.717) 		12.43 %
(849) 		3.88 %
(265)
Mailjet 83.63 %
(5.639) 		12.81 %
(864) 		3.56 %
(240)
Rapidmail 83.61 %
(5.626) 		12.66 %
(852) 		3.73 %
(251)
Klick-Tipp 83.58 %
(5.549) 		12.86 %
(854) 		3.55 %
(236)
HubSpot 83.10 %
(5.836) 		12.99 %
(912) 		3.92 %
(275)
Moosend 82.77 %
(5.635) 		13.45 %
(916) 		3.77 %
(257)
AWeber 82.55 %
(5.640) 		13.74 %
(939) 		3.70 %
(253)
Benchmark Email 81.91 %
(5.554) 		14.11 %
(957) 		3.98 %
(270)
Mailify 81.47 %
(5.548) 		14.86 %
(1.012) 		3.67 %
(250)
ConvertKit 81.44 %
(5.516) 		14.54 %
(985) 		4.02 %
(272)
MailChimp 79.75 %
(5.375) 		16.04 %
(1.081) 		4.21 %
(284)
SendInBlue 79.71 %
(5.508) 		16.24 %
(1.122) 		4.05 %
(280)
MailerLite 79.54 %
(5.488) 		16.00 %
(1.104) 		4.46 %
(308)
Constant Contact 79.31 %
(5.406) 		16.29 %
(1.110) 		4.40 %
(300)
SendPulse 77.62 %
(5.243) 		17.60 %
(1.189) 		4.78 %
(323)
Clever Elements 77.40 %
(5.323) 		17.77 %
(1.222) 		4.83 %
(332)
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MailChimp email deliverability rates providers comparison 2022 (March)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Pets, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 502413701982.27 %13.94 %3.78 %
Food & Drink 529435722282.23 %13.61 %4.16 %
Pets 535436831681.50 %15.51 %2.99 %
Other 491398761781.06 %15.48 %3.46 %
Home & Garden 462373632680.74 %13.64 %5.63 %
Elektronics 554446872180.51 %15.70 %3.79 %
Health 511408851879.84 %16.63 %3.52 %
Cosmetics & Beauty 535427852379.81 %15.89 %4.30 %
Entertainment 505401812379.41 %16.04 %4.55 %
Sport & Fitness 530419902179.06 %16.98 %3.96 %
Finance 513397952177.39 %18.52 %4.09 %
Dating 5434171002676.80 %18.42 %4.79 %
Job & Career 530405943176.42 %17.74 %5.85 %
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MailChimp email deliverability by category 2022 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Zoho Mail and GMX Mail. The delivery rates were worst for the email providers Yahoo Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 685565982282.48 %14.31 %3.21 %
Zoho Mail 638522942281.82 %14.73 %3.45 %
GMX Mail 6915611012981.19 %14.62 %4.20 %
Custom Mail 644521903380.90 %13.98 %5.12 %
AOL Mail 6865451152679.45 %16.76 %3.79 %
Mail.com 6835421063579.36 %15.52 %5.12 %
Yandex Mail 6625201192378.55 %17.98 %3.47 %
Outlook Mail 6525101142878.22 %17.48 %4.29 %
Gmail 6905391242778.12 %17.97 %3.91 %
Yahoo Mail 7095501203977.57 %16.93 %5.50 %
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MailChimp email deliverability by email service provider 2022 (March)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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