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MailChimp Email Deliverability Report for the year 2024 (March)

In this email deliverability report for MailChimp (March 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.829 emails were sent with MailChimp. A total of 5.460 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.050 emails ended up in the spam folder. 319 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0336.084
(86.51 %) 		743
(10.56 %) 		206
(2.93 %)
ActiveCampaign 6.7965.780
(85.05 %) 		783
(11.52 %) 		233
(3.43 %)
Mailjet 6.6725.657
(84.79 %) 		797
(11.95 %) 		218
(3.27 %)
Rapidmail 6.7955.695
(83.81 %) 		875
(12.88 %) 		225
(3.31 %)
HubSpot 6.8135.709
(83.80 %) 		865
(12.70 %) 		239
(3.51 %)
CleverReach 6.7585.634
(83.37 %) 		865
(12.80 %) 		259
(3.83 %)
CampaignMonitor 6.8055.650
(83.03 %) 		906
(13.31 %) 		249
(3.66 %)
Moosend 6.7405.526
(81.99 %) 		951
(14.11 %) 		263
(3.90 %)
SendInBlue 6.8905.644
(81.92 %) 		987
(14.33 %) 		259
(3.76 %)
Mailify 6.9645.704
(81.91 %) 		968
(13.90 %) 		292
(4.19 %)
ConvertKit 6.9165.656
(81.78 %) 		998
(14.43 %) 		262
(3.79 %)
Klick-Tipp 6.8695.614
(81.73 %) 		979
(14.25 %) 		276
(4.02 %)
Benchmark Email 6.8895.571
(80.87 %) 		1.027
(14.91 %) 		291
(4.22 %)
AWeber 6.8115.507
(80.85 %) 		1.036
(15.21 %) 		268
(3.93 %)
MailChimp 6.8295.460
(79.95 %) 		1.050
(15.38 %) 		319
(4.67 %)
MailerLite 6.9535.528
(79.51 %) 		1.102
(15.85 %) 		323
(4.65 %)
Constant Contact 6.8105.340
(78.41 %) 		1.172
(17.21 %) 		298
(4.38 %)
Clever Elements 6.7125.220
(77.77 %) 		1.187
(17.68 %) 		305
(4.54 %)
SendPulse 6.8725.312
(77.30 %) 		1.200
(17.46 %) 		360
(5.24 %)
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MailChimp email deliverability providers comparison 2024 (March)
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Email deliverability rates for MailChimp and other providers comparison

79.95 % of 6.829 emails sent with MailChimp ended up in the recipient's main mailbox. 15.38 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.67 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.084) 		10.56 %
(743) 		2.93 %
(206)
ActiveCampaign 85.05 %
(5.780) 		11.52 %
(783) 		3.43 %
(233)
Mailjet 84.79 %
(5.657) 		11.95 %
(797) 		3.27 %
(218)
Rapidmail 83.81 %
(5.695) 		12.88 %
(875) 		3.31 %
(225)
HubSpot 83.80 %
(5.709) 		12.70 %
(865) 		3.51 %
(239)
CleverReach 83.37 %
(5.634) 		12.80 %
(865) 		3.83 %
(259)
CampaignMonitor 83.03 %
(5.650) 		13.31 %
(906) 		3.66 %
(249)
Moosend 81.99 %
(5.526) 		14.11 %
(951) 		3.90 %
(263)
SendInBlue 81.92 %
(5.644) 		14.33 %
(987) 		3.76 %
(259)
Mailify 81.91 %
(5.704) 		13.90 %
(968) 		4.19 %
(292)
ConvertKit 81.78 %
(5.656) 		14.43 %
(998) 		3.79 %
(262)
Klick-Tipp 81.73 %
(5.614) 		14.25 %
(979) 		4.02 %
(276)
Benchmark Email 80.87 %
(5.571) 		14.91 %
(1.027) 		4.22 %
(291)
AWeber 80.85 %
(5.507) 		15.21 %
(1.036) 		3.93 %
(268)
MailChimp 79.95 %
(5.460) 		15.38 %
(1.050) 		4.67 %
(319)
MailerLite 79.51 %
(5.528) 		15.85 %
(1.102) 		4.65 %
(323)
Constant Contact 78.41 %
(5.340) 		17.21 %
(1.172) 		4.38 %
(298)
Clever Elements 77.77 %
(5.220) 		17.68 %
(1.187) 		4.54 %
(305)
SendPulse 77.30 %
(5.312) 		17.46 %
(1.200) 		5.24 %
(360)
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MailChimp email deliverability rates providers comparison 2024 (March)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Other, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Health, Job & Career, Finance, Sport & Fitness and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 512430651783.98 %12.70 %3.32 %
Food & Drink 518427682382.43 %13.13 %4.44 %
Other 518427741782.43 %14.29 %3.28 %
Clothing 536441692682.28 %12.87 %4.85 %
Pets 522424722681.23 %13.79 %4.98 %
Elektronics 536430792780.22 %14.74 %5.04 %
Cosmetics & Beauty 519413792779.58 %15.22 %5.20 %
Entertainment 536424892379.10 %16.60 %4.29 %
Dating 5724501012178.67 %17.66 %3.67 %
Sport & Fitness 523411862678.59 %16.44 %4.97 %
Finance 523407922477.82 %17.59 %4.59 %
Job & Career 532408943076.69 %17.67 %5.64 %
Health 482368823276.35 %17.01 %6.64 %
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MailChimp email deliverability by category 2024 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 742615973082.88 %13.07 %4.04 %
Custom Mail 685563942882.19 %13.72 %4.09 %
Zoho Mail 672551942781.99 %13.99 %4.02 %
GMX Mail 652532912981.60 %13.96 %4.45 %
Mail.com 6655371012780.75 %15.19 %4.06 %
AOL Mail 7135651133579.24 %15.85 %4.91 %
Yahoo Mail 6815361123378.71 %16.45 %4.85 %
Yandex Mail 6645141153577.41 %17.32 %5.27 %
Gmail 6625121153577.34 %17.37 %5.29 %
Outlook Mail 6935351184077.20 %17.03 %5.77 %
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MailChimp email deliverability by email service provider 2024 (March)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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