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MailChimp Email Deliverability Report for the year 2021 (December)

In this email deliverability report for MailChimp (December 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.692 emails were sent with MailChimp. A total of 5.448 emails were delivered to the recipient's main mailbox. Of all emails sent, 978 emails ended up in the spam folder. 266 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8345.836
(85.40 %) 		760
(11.12 %) 		238
(3.48 %)
GetResponse 6.8215.794
(84.94 %) 		811
(11.89 %) 		216
(3.17 %)
ActiveCampaign 6.8245.769
(84.54 %) 		825
(12.09 %) 		230
(3.37 %)
CleverReach 6.7695.675
(83.84 %) 		880
(13.00 %) 		214
(3.16 %)
HubSpot 6.8355.719
(83.67 %) 		881
(12.89 %) 		235
(3.44 %)
Klick-Tipp 6.7255.604
(83.33 %) 		877
(13.04 %) 		244
(3.63 %)
Mailjet 6.8655.713
(83.22 %) 		896
(13.05 %) 		256
(3.73 %)
Moosend 6.8955.649
(81.93 %) 		959
(13.91 %) 		287
(4.16 %)
Rapidmail 6.7335.515
(81.91 %) 		932
(13.84 %) 		286
(4.25 %)
Mailify 6.7445.518
(81.82 %) 		965
(14.31 %) 		261
(3.87 %)
Benchmark Email 6.9465.678
(81.74 %) 		1.010
(14.54 %) 		258
(3.71 %)
MailChimp 6.6925.448
(81.41 %) 		978
(14.61 %) 		266
(3.97 %)
AWeber 6.7965.485
(80.71 %) 		1.026
(15.10 %) 		285
(4.19 %)
ConvertKit 6.9285.582
(80.57 %) 		1.052
(15.18 %) 		294
(4.24 %)
Constant Contact 6.6375.320
(80.16 %) 		1.034
(15.58 %) 		283
(4.26 %)
SendInBlue 7.0365.592
(79.48 %) 		1.146
(16.29 %) 		298
(4.24 %)
MailerLite 6.8845.463
(79.36 %) 		1.130
(16.41 %) 		291
(4.23 %)
SendPulse 6.9035.406
(78.31 %) 		1.180
(17.09 %) 		317
(4.59 %)
Clever Elements 6.9265.269
(76.08 %) 		1.312
(18.94 %) 		345
(4.98 %)
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MailChimp email deliverability providers comparison 2021 (December)
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Email deliverability rates for MailChimp and other providers comparison

81.41 % of 6.692 emails sent with MailChimp ended up in the recipient's main mailbox. 14.61 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.97 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.40 %
(5.836) 		11.12 %
(760) 		3.48 %
(238)
GetResponse 84.94 %
(5.794) 		11.89 %
(811) 		3.17 %
(216)
ActiveCampaign 84.54 %
(5.769) 		12.09 %
(825) 		3.37 %
(230)
CleverReach 83.84 %
(5.675) 		13.00 %
(880) 		3.16 %
(214)
HubSpot 83.67 %
(5.719) 		12.89 %
(881) 		3.44 %
(235)
Klick-Tipp 83.33 %
(5.604) 		13.04 %
(877) 		3.63 %
(244)
Mailjet 83.22 %
(5.713) 		13.05 %
(896) 		3.73 %
(256)
Moosend 81.93 %
(5.649) 		13.91 %
(959) 		4.16 %
(287)
Rapidmail 81.91 %
(5.515) 		13.84 %
(932) 		4.25 %
(286)
Mailify 81.82 %
(5.518) 		14.31 %
(965) 		3.87 %
(261)
Benchmark Email 81.74 %
(5.678) 		14.54 %
(1.010) 		3.71 %
(258)
MailChimp 81.41 %
(5.448) 		14.61 %
(978) 		3.97 %
(266)
AWeber 80.71 %
(5.485) 		15.10 %
(1.026) 		4.19 %
(285)
ConvertKit 80.57 %
(5.582) 		15.18 %
(1.052) 		4.24 %
(294)
Constant Contact 80.16 %
(5.320) 		15.58 %
(1.034) 		4.26 %
(283)
SendInBlue 79.48 %
(5.592) 		16.29 %
(1.146) 		4.24 %
(298)
MailerLite 79.36 %
(5.463) 		16.41 %
(1.130) 		4.23 %
(291)
SendPulse 78.31 %
(5.406) 		17.09 %
(1.180) 		4.59 %
(317)
Clever Elements 76.08 %
(5.269) 		18.94 %
(1.312) 		4.98 %
(345)
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MailChimp email deliverability rates providers comparison 2021 (December)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Home & Garden, Food & Drink, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 480407611284.79 %12.71 %2.50 %
Home & Garden 523443671384.70 %12.81 %2.49 %
Food & Drink 538452662084.01 %12.27 %3.72 %
Elektronics 531438751882.49 %14.12 %3.39 %
Other 519427722082.27 %13.87 %3.85 %
Cosmetics & Beauty 496407711882.06 %14.31 %3.63 %
Pets 529434712482.04 %13.42 %4.54 %
Entertainment 498405712281.33 %14.26 %4.42 %
Sport & Fitness 506405821980.04 %16.21 %3.75 %
Health 554438882879.06 %15.88 %5.05 %
Dating 491387832178.82 %16.90 %4.28 %
Job & Career 523411872578.59 %16.63 %4.78 %
Finance 504394842678.17 %16.67 %5.16 %
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MailChimp email deliverability by category 2021 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 680571832683.97 %12.21 %3.82 %
Custom Mail 698584892583.67 %12.75 %3.58 %
Zoho Mail 662552882283.38 %13.29 %3.32 %
GMX Mail 649535882682.43 %13.56 %4.01 %
Mail.com 699569993181.40 %14.16 %4.43 %
Gmail 6555311042081.07 %15.88 %3.05 %
AOL Mail 6625291062779.91 %16.01 %4.08 %
Yandex Mail 6415121032679.88 %16.07 %4.06 %
Yahoo Mail 6675321053079.76 %15.74 %4.50 %
Outlook Mail 6795331133378.50 %16.64 %4.86 %
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MailChimp email deliverability by email service provider 2021 (December)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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