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MailChimp Email Deliverability Report for the year 2024 (May)

In this email deliverability report for MailChimp (May 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.749 emails were sent with MailChimp. A total of 5.453 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.014 emails ended up in the spam folder. 282 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9236.005
(86.74 %)
727
(10.50 %)
191
(2.76 %)
CleverReach 6.7625.744
(84.95 %)
797
(11.79 %)
221
(3.27 %)
GetResponse 6.8355.800
(84.86 %)
806
(11.79 %)
229
(3.35 %)
Klick-Tipp 6.7065.643
(84.15 %)
834
(12.44 %)
229
(3.41 %)
CampaignMonitor 6.8675.725
(83.37 %)
900
(13.11 %)
242
(3.52 %)
Mailjet 6.9745.793
(83.07 %)
925
(13.26 %)
256
(3.67 %)
ConvertKit 6.9645.772
(82.88 %)
941
(13.51 %)
251
(3.60 %)
HubSpot 6.6495.488
(82.54 %)
897
(13.49 %)
264
(3.97 %)
Moosend 6.7935.588
(82.26 %)
941
(13.85 %)
264
(3.89 %)
Rapidmail 6.8365.616
(82.15 %)
942
(13.78 %)
278
(4.07 %)
Mailify 6.8185.599
(82.12 %)
944
(13.85 %)
275
(4.03 %)
AWeber 6.7855.553
(81.84 %)
962
(14.18 %)
270
(3.98 %)
Benchmark Email 6.9835.675
(81.27 %)
1.028
(14.72 %)
280
(4.01 %)
MailChimp 6.7495.453
(80.80 %)
1.014
(15.02 %)
282
(4.18 %)
SendInBlue 6.8575.509
(80.34 %)
1.056
(15.40 %)
292
(4.26 %)
MailerLite 6.9155.498
(79.51 %)
1.131
(16.36 %)
286
(4.14 %)
Constant Contact 6.8825.405
(78.54 %)
1.171
(17.02 %)
306
(4.45 %)
SendPulse 6.7655.274
(77.96 %)
1.210
(17.89 %)
281
(4.15 %)
Clever Elements 6.8405.186
(75.82 %)
1.290
(18.86 %)
364
(5.32 %)

Email deliverability rates for MailChimp and other providers comparison

80.80 % of 6.749 emails sent with MailChimp ended up in the recipient's main mailbox. 15.02 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.18 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.74 %
(6.005)
10.50 %
(727)
2.76 %
(191)
CleverReach 84.95 %
(5.744)
11.79 %
(797)
3.27 %
(221)
GetResponse 84.86 %
(5.800)
11.79 %
(806)
3.35 %
(229)
Klick-Tipp 84.15 %
(5.643)
12.44 %
(834)
3.41 %
(229)
CampaignMonitor 83.37 %
(5.725)
13.11 %
(900)
3.52 %
(242)
Mailjet 83.07 %
(5.793)
13.26 %
(925)
3.67 %
(256)
ConvertKit 82.88 %
(5.772)
13.51 %
(941)
3.60 %
(251)
HubSpot 82.54 %
(5.488)
13.49 %
(897)
3.97 %
(264)
Moosend 82.26 %
(5.588)
13.85 %
(941)
3.89 %
(264)
Rapidmail 82.15 %
(5.616)
13.78 %
(942)
4.07 %
(278)
Mailify 82.12 %
(5.599)
13.85 %
(944)
4.03 %
(275)
AWeber 81.84 %
(5.553)
14.18 %
(962)
3.98 %
(270)
Benchmark Email 81.27 %
(5.675)
14.72 %
(1.028)
4.01 %
(280)
MailChimp 80.80 %
(5.453)
15.02 %
(1.014)
4.18 %
(282)
SendInBlue 80.34 %
(5.509)
15.40 %
(1.056)
4.26 %
(292)
MailerLite 79.51 %
(5.498)
16.36 %
(1.131)
4.14 %
(286)
Constant Contact 78.54 %
(5.405)
17.02 %
(1.171)
4.45 %
(306)
SendPulse 77.96 %
(5.274)
17.89 %
(1.210)
4.15 %
(281)
Clever Elements 75.82 %
(5.186)
18.86 %
(1.290)
5.32 %
(364)

Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Home & Garden, Pets, Food & Drink and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Health and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 533450721184.43 %13.51 %2.06 %
Home & Garden 504421651883.53 %12.90 %3.57 %
Pets 498415711283.33 %14.26 %2.41 %
Food & Drink 561459772581.82 %13.73 %4.46 %
Cosmetics & Beauty 504411751881.55 %14.88 %3.57 %
Other 559454822381.22 %14.67 %4.11 %
Elektronics 505410722381.19 %14.26 %4.55 %
Entertainment 481390721981.08 %14.97 %3.95 %
Job & Career 525419891779.81 %16.95 %3.24 %
Health 528420832579.55 %15.72 %4.73 %
Sport & Fitness 477379752379.45 %15.72 %4.82 %
Finance 521403863277.35 %16.51 %6.14 %
Dating 553422953676.31 %17.18 %6.51 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 662554872183.69 %13.14 %3.17 %
Zoho Mail 644537862183.39 %13.35 %3.26 %
ProtonMail 653542832883.00 %12.71 %4.29 %
GMX Mail 655534932881.53 %14.20 %4.27 %
Yahoo Mail 6625311032880.21 %15.56 %4.23 %
Mail.com 6845471043379.97 %15.20 %4.82 %
AOL Mail 6575251032979.91 %15.68 %4.41 %
Outlook Mail 6815411142679.44 %16.74 %3.82 %
Yandex Mail 7265731213278.93 %16.67 %4.41 %
Gmail 7255691203678.48 %16.55 %4.97 %

All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
86
/100
MailChimp
86
/100
MailChimp
86
/100

References and Resources

Further resources and references for MailChimp.

No references or resources found.